2018-19 Catalog

Agricultural Communications

Courses

ACOM 1110. Introduction to Agricultural Communication. 1 Credit Hour (Lecture: 1 Hour, Lab: 0 Hours).

Focuses on the fundamentals of agricultural news writing and other communication methods. Students will learn about the history and practice of agricultural communication, the role of the media in agriculture and related fields, and careers.

ACOM 2301. Digital Photography Techniques for Agriculture. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

This course focuses on the fundamentals of Digital Photography and image editing in an agricultural setting. Topics will include livestock, wildlife, event, and portrait photography as they relate to the field of agriculture.

ACOM 2307. Graphic Design and Layout for Agricultural Publications. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

Fundamentals of layout and design as applied to agricultural publications, such as brochures, newsletters, magazine and advertising layouts, and social media. Practical application of design principles, typography, desktop-publishing software and printing practices.

ACOM 3314. Writing and Editing for Agricultural Publications. 3 Credit Hours (Lecture: 3 Hours, Lab: 1 Hour). [WI]

Writing and editing in agricultural industries and publications. Writing agricultural articles, tightening copy, editing, copy reading, writing headlines, writing photo captions.

ACOM 3321. Communicating Agriculture to the Public. 3 Credit Hours (Lecture: 3 Hours, Lab: 3 Hours). [WI]

This course is an application of public relations writing and skills in an agricultural context. Agricultural organizations can be government-related, for-profit business, or not-for-profit commodity groups. Whatever the organization classification, they must communicate internally, among each other, and to a larger audience. This course will equip you with an understanding of public relations and help develop necessary skills to be successful communicators for the industry.

ACOM 4086. Problems in Agricultural Communications. 1-4 Credit Hours (Lecture: 1-4 Hours, Lab: 0 Hours).

Individualized study of current topics in student's major concentration of study or supporting discipline. Specific content and credit dependent upon students' interest, needs, and depth of study. Maximum undergraduate credit, four semester hours. Prerequisite: Senior classification and advanced approval by academic advisor.

ACOM 4305. Publication Development in Agricultural Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course provides directed experience in the development of a commercial agricultural publication. Students will master public relations writing style, interviewing and photography skills, and sponsorship sales techniques in an agricultural context. Prerequisite: completion of COMM 2311 with a grade of 'C' or better and senior classification.

ACOM 4320. Advanced Technology in Agricultural Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A survey of various topics, trends, technologies, and best practices in the field of Agricultural Communication. Students will work both independently and in teams to apply critical thinking and creative problem solving skills to address real-world challenges.

ACOM 4350. Electronic Field Production for Agricultural Communications. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

This course provides directed experience in agricultural television field production and electronic news gathering. Students will master video production skills such as script writing, storyboarding, camera operation, and video editing in an agricultural setting.

ACOM 4390. Special Topics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Selected topics in Agricultural Communications. May be repeated for credit when topics vary. Prerequisite: Senior classification or approval of department head.

ACOM 4684. Internship. 6 Credit Hours (Lecture: 0 Hours, Lab: 16 Hours).

Pre-approved and supervised work experience in an administrative systems-related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisites: Junior classification and approval of department head. Field experience fee $50.