2017-18 Catalog

Communication

Courses

COMM 1100. Transitioning to University Studies in Communication Studies. 1 Credit Hour (Lecture: 1 Hour, Lab: 1 Hour).

Practical study designed to prepare Communication students for university life, aid in the development of skills for academic success, promote personal growth and responsibility, and encourage active involvement in the learning process from an individual college perspective.

COMM 1307. Introduction to Mass Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Places mass media in historical perspective; explores the relationships among media; examines the structure of the American communications system and compares it to international communications systems. Analyzes the social, economic, and political implications of modern society's reliance on mass communications. Explores the ways in which the mass media provides images of our world.

COMM 1311. Introduction to Speech Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is designed to improve the individual's understanding of the human communication process. Classroom exercises involve the student in interpersonal, small group, and presentational speaking situations requiring critical thinking skills, teamwork, and personal responsibility. Special emphasis on developing communication skills needed to check and validate perceptions, control language usage, and analyze and improve reasoning processes.

COMM 1315. Public Speaking. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An introduction to the principles and practice of presentational communication. Methods of topic analysis, research, evidence evaluation, organization, and delivery are covered and assignments require critical thinking skills, teamwork, and personal responsibility. Students participate in several classroom presentations.

COMM 1316. News Photography I. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Focus on camera operation, film development and printing. Study in the use and layout of photography in newspaper and magazines. Students will learn new photographic technology as well as traditional applications.

COMM 1342. Voice & Diction. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Oral presentation of literary forms with emphasis on the vocal mechanism and phonetics. Interpretative readings in prose, poetry, and drama are directed to help students gain a sensitivity to literary genre and develop effective speech habits through vocal analysis, guided practice, and class drills emphasizing pronunciation, enunciation, and articulation. Credit for both COMS 1342 and DRAM 2336 will not be awarded.

COMM 2302. Business and Professional Speaking. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of communication in business and professional organizations. Special emphasis will be given to applying thinking skills, teamwork, and personal responsibility to development of speaking skills, interviewing, team-building skills, and a knowledge of organizational communication.

COMM 2308. Broadcast Production. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course will cover on air performance for both radio and TV, audio production, writing for broadcasting and producing radio and television programming. Areas will include radio, TV, podcasting and in studio and remote broadcast.

COMM 2311. News Gathering & Writing I. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Fundamentals of news writing and reporting. Students will learn basic newspaper style and compose stories using traditional stylebook techniques. Students will learn how to write stories for both print, broadcast and online media. Prerequisites: ENGL 1301 and ENGL 1302.

COMM 2325. Event Coordination. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Fundamentals for professional coordination of special events in various types and styles. Topics focus on event implementation as an essential element of public relations management. Activities center on event logistics, promotions, monitoring, and client liaison.

COMM 2333. Broadcast Journalism. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

A study of broadcast news practices. The basic rules of broadcast news writing will be reviewed and stories will be written and delivered for both radio and television. Studio and newsroom procedures will be examined. Prerequisites: COMM 2311. Lab fee: $5.

COMM 3303. Debate. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An introduction to the principles of argumentation and debate. Subject material will include research, evidence, reasoning, case construction, refutation, and delivery. Classroom debating will provide students with opportunities to observe and participate in competitive debating. This course is particularly applicable to those anticipating study in pre-law. Prerequisites: COMM 1311, or 1315, or 2302 or permission of the department head.

COMM 3304. Interpersonal Communications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A course designed to improve individual communication skills relevant to human relationships. The development and maintenance of interpersonal (one-to-one) relations are examined, with special emphasis on identifying and correcting communication breakdown. A portion of the course will be devoted to exercises designed to improve interpersonal skills. Prerequisite: COMM 1311, or 1315, or 2302 or permission of the department head.

COMM 3305. Environmental Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is designed to improve students’ understanding of the human communication process in shaping perceptions of and relationships with nature and environmental decision making. Prerequisites: COMM 1311,1315 or COMM 2302.

COMM 3308. Digital Video Production. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

Introduces students to the collaborative process of narrative and non-narrative production while fostering the creation of an individual voice. Students learn the basic techniques and aesthetics of single-camera production, including shot composition, lighting and graphic effects. Students also learn techniques of digital post-production editing. Lab Fee $5.

COMM 3310. Communication Law. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Examines First Amendment case law and state and federal regulations of speech and media. Provides historical and contemporary analyses of the laws of defamation; obscenity; fighting words; and time, place and manner restrictions. Issues such as copyright, privacy, and freedom of information will also be covered. Prerequisite: 3 hours of COMS or approval of department head.

COMM 3311. Writing for Publication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]

This course is a course in our journalism sequence. The class focuses on magazine writing, feature writing, editorial and review writing. The course also focuses on free lance and professional writing and reporting skills. Prerequisites: COMM 2311 or approval of department head.

COMM 3317. News and Feature Writing I. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

This course focuses on writing and reporting both hard news and feature stories. There will requirements that students report, write and edit features and news stories with the goal of publication. Prerequisites: COMM 2311. Lab fee: $5.

COMM 3318. News and Magazine Editing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The basics of story placement and layout, copy and style editing. This course would emphasize the role and responsibilities of different editorial departments as well as the overall responsibility of editorial management. Prerequisites: ENGL 3310 or consent of the instructor.

COMM 3319. News and Feature Writing II. 3 Credit Hours (Lecture: 2 Hours, Lab: 2 Hours).

This course focuses on writing and reporting both hard news and feature stories. There will requirements that students report, write and edit features and news stories with the goal of publication. Prerequisites: COMS 211 or COMM 2311. Lab fee: $5.

COMM 3320. Public Relations. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An introduction to the theory, history, and principles of public relations programs for profit and nonprofit organizations, including fundraising, media relations, crisis management, ethics, social responsibility, management counseling, campaign basics, professionalism, and related topics. Teamwork with nonprofit clients is an integral part of the course, as is portfolio development.

COMM 3321. Advertising. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Analysis of advertising in modern society, including history, design and effects of advertising. Students will study the uses of different media for advertising purposes, working in teams to achieve common goals.

COMM 3323. Political Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Analysis of political campaigns in modern society, including history, design and effects of campaigns. Students will study the uses of different media for campaign purposes, working in teams to achieve common goals.

COMM 3325. Organizational Spokespeople. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Analysis of organizational spokespeople in modern society, including history, ghost writing, and effects of their roles and statements. Students will study the uses of different media for spokesperson purposes, working in teams to achieve common goals.

COMM 3328. Public Relations Writing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Study and practice in the techniques of writing and producing public relations materials with an emphasis on creativity and aligning work to targeted publics. Teamwork and portfolio development are integral learning components of the course. Prerequisites: COMM 2311 and COMM 3320 or permission of instructor.

COMM 3329. Travel & Tourism. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This class covers the way travel and tourism affects the local economy and how Convention & Visitor Bureaus (CVBs) and other local entities "sell" locals and properties to potential customers.

COMM 3332. Intercultural Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of intercultural communication theories and how they shape interpersonal, small group, and public interactions. Students will observe, participate, and analyze intercultural interactions on campus and in the community.

COMM 3340. Persuasion. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of persuasive communication theory in interpersonal, small group, and public settings. Emphasis on audience analysis, ethics, motivational factors, source credibility, compliance gaining and theories of attitude change. Prerequisites: COMM 1311, 1315 or 2302.

COMM 3384. Documentary Film. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course will examine the history of the international documentary film movement from 1923 to the present. Students will examine a variety of different documentary films from different cultures and time periods.

COMM 4085. Communications Seminar. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0 Hours).

Content varies according to the needs and desires of the students. When topic varies, course may be taken for credit more than once. Prerequisite: Junior classification or approval of department head.

COMM 4086. Communications Problems. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0 Hours).

A course featuring independent reading, research, and discussion under personal direction of instructor, topics vary according to student need. Open to students of senior classification with department head approval.

COMM 4205. Practicum in Journalism. 2 Credit Hours (Lecture: 1 Hour, Lab: 2 Hours).

Practicum in Journalism requires a demonstrated proficiency in a variety of activities related to writing, reporting, editing and publishing.

COMM 4301. Media Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The course will cover business and sales in a comprehensive media environment, as well as issues such as advertising sales, personnel and budget management, and planning and executing of media programming including documentaries.

COMM 4304. Organizational Communications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An advanced study of communication as it takes place in business and industrial settings. Special attention will be given to managerial communication, communicator style, channels and networks, and organizational communication consulting. Prerequisite: COMM 2302.

COMM 4306. Group Processes and Decision Making. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of small group theory and process. Special attention will be given to leadership, organization, group analysis, and interaction. Students will observe and participate in small group discussions on contemporary issues. Prerequisites: COMM 1307, 3304, 3310.

COMM 4309. Advanced Reporting. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A capstone course for Journalism students. This course will provide advanced studies for reporting, news writing, newsgathering, interviewing, records evaluation and investigative techniques. Students will be required to submit articles for publication and provide evidence of superior writing skills. Prerequisites: COMM 3310, 3311, and 3318.

COMM 4310. Computer-Mediated Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A course designed to introduce students to key concepts of social networking websites/applications, enable students to interact with others through hands-on experiences on social networking websites/applications, and provide students with experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking websites/applications.

COMM 4312. Rhetorical & Communication Theory. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]

A general survey of classical through contemporary rhetorical and communication theory. Emphasis on how theories have been and are being applied in criticism of public address and rhetorical movements and in contemporary communication research. Prerequisites: COMM 1311, or 1315, or 2302, or permission of the department head.

COMM 4320. Event Planning and Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Application of public relations processes to the planning and management of special events in various types and styles. Topics include theme development, budgeting, creative design, logistics, promotions, monitoring, client liaison, evaluation, and other relevant aspects of event planning and management. Prerequisite: COMM 2325 or permission of the instructor.

COMM 4325. Public Relations Cases and Campaigns. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Critical case analysis and campaign development applying the four-step campaign process central to professional practice of public relations. Emphasis is on critical thinking, problem solving, and decision making. Prerequisites: COMS 3320 or permission of the intstructor.

COMM 4339. Group Processes and Decision Making. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of small group theory and processes. Special attention will be given to leadership, organization, group analysis, and interaction. Students will observe and participate in small group discussions on contemporary Prerequisite: COMM 1307, 3304, 3310, and at least 6 hours of senior-level COMM.

COMM 4384. Communications Internship. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Approved and supervised work experience in communications related positions. May be repeated once for a total of 6 hours of academic credit. Prerequisites: Junior standing, 12 hours COMM, and approval of the department's appropriate concentration coordinator.

COMM 5086. Special Problems. 1-6 Credit Hours (Lecture: 1-6 Hours, Lab: 0 Hours).

Conference course. Directed independent study under supervision of a senior faculty member.

COMM 5304. Organizational Communication Theory. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is an advanced study of communication as it takes place in business, industrial, and non-profit settings. Special attention is given to managerial communication, communicator styles, channels and networks, and organizational communication consulting.

COMM 5310. New Communication Technology. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course provides a historical foundation focused on new communication technology. This course also incorporates communication theories while focusing on the benefits and disadvantages of new communication technology. Students will also explore the ways these technologies are positively and negatively influenced by national/international: cultures, economies, intellectual capital, and politics.

COMM 5311. Applied Social Media. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course is designed to introduce students to key concepts of social networking websites/applications, enable students to interact with others through hands-on experiences on social networking websites/applications, and provide students with experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking.

COMM 5312. Computer-Mediated Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course in provides a historical and futuristic perspective on the creation of the internet and computer-mediated communication. Students in the course will examine and critique scholarly research articles focused on a variety of computer-mediated communication contexts (i.e. - blogs, social networking websites, video chat, etc.).

COMM 5320. Communication Ethics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course provides perspectives on communication ethics, from historical underpinnings to theory to professional ethical codes to decision-making structures weighing values, principles and stakeholders. Students in the course will examine and critique ethical factors and decision-making with communication case studies.

COMM 5321. Survey of Communication Research. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course is a study of cornerstone and current communication research. Research articles and projects with varying methodologies will be analyzed for the big-picture perspective on communication scholarship. Students in the course will examine and critique communication research, its context, methodological strengths and weaknesses, and its value and impact on professional communication roles.

COMM 5323. Small Group Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This advanced course explores the concepts, models, and theories of group interaction and teamwork as it applies to group communication. Special attention is paid to the processes of decision making and problem solving within organizational groups as well examining case studies of group processes and outcomes.

COMM 5340. Environmental Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course focuses on the role human communication plays in creating and sustaining relationship with nature.Topics can include: Public Participation, Environmental Conflict, promoting environmental sustainability, etc. Prerequisite: Graduate standing.

COMM 5352. Communication Theory. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is an advanced study of communication theory exploring the concepts, models, and theories of human communication. Prerequisite: Graduate Standing.

COMM 5385. Special Topics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Content varies according to the needs and desires of the students. When topic varies, course may be taken for credit more than once. Open to students of graduate classification.