Department of Management, Marketing, and Administrative Systems

The Department of Management, Marketing, and Administrative Systems (MMAS) offers eleven undergraduate degree programs. The Bachelor of Business Administration (BBA) degree is available in Administrative Systems, Business Administration, Human Resource Management, Management, Marketing, and International Business. The Bachelor of Science (BS) degree is offered in Administrative System (with or without Secondary Teacher Certification), and Management. The Department also offers the Bachelor of Applied Arts and Science (BAAS) degree in Business Occupations and the Bachelor of Science in Applied Science (BSAS) degree with a Business Administration emphasis. These degree programs are designed for students who have completed technical/occupational specializations from community college, technical schools, military schools, among others, and qualify for admission. Additional information regarding these two programs is available in the MMAS Department or in the Interdisciplinary Degree Programs section of this catalog. The department also supports a minor in Business, Business Administration, International Business and International Studies.

The baccalaureate degree programs provide a broad-based education in the foundation disciplines of the liberal arts and the sciences and a focused development of business knowledge. Each major has a set of required courses and electives that students may choose to enrich their degree programs as well as business core requirements designed to provide a common set of business competencies. All departmental programs are designed to prepare students to meet the demands of today’s challenging and competitive workforce and for entrance into graduate school.

At the graduate level, the department offers a Master of Science (MS) degree in Management and Leadership and in Human Resource Management. The departments of the College of Business Administration offer the Master of Business Administration (MBA) degree. Those interested in graduate programs should consult the graduate section of this catalog.

The MMAS Department participates in the University off-campus initiatives. Various degree programs are offered in Forth Worth at the Hickman Building, in Waco through our partnership with the McLennan Community College (MCC) University Center, and in Midlothian in partnership with Navarro College. The department also participates in upper-division degree completion programs offered online. Information regarding these initiatives are available on the Tarleton website.

The Bachelor of Business Administration Degree in Management

Required Courses
General Education Requirements 142
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
MGMT 350Organizational Behavior3
MGMT 407Business Ethics3
MGMT 421Production and Operation Management3
Select two of the following:6
Supervisory Management
Small Business Management
Advanced Leadership Applications
Entrepreneurship
Select one of the following:3
Industrial Safety
Creating Productive Relationships
Wage and Salary Administration
Recruitment, Selection and Placement
Human Resources Development
Employee and Labor Relations
International Management
Internship
Seminar in Management
Global Management Practices
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
Select one of the following:3
Interpersonal Communication
Organizational Communication
Group Process and Decision Making
Advanced ACC/ECO/FIN3
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
MKTG 314Marketing3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
PSY 101General Psychology 23
Elective3
Total Hours120
1

Please see Academic Information section.

2

A student who counts this course toward the university general education requirements must complete 3 hours of electives.

The Bachelor of Science Degree in Management

Required Courses
General Education Requirements 142
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
MGMT 350Organizational Behavior3
MGMT 421Production and Operation Management3
MGMT 422
Select one of the following:6
Supervisory Management
Small Business Management
Industrial Safety
Advanced Leadership Applications
Entrepreneurship
Advanced MGMT Elective3
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
PSY 101 [shared] General Psychology 2
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
MKTG 314Marketing3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
Electives9
Total Hours114
1

Please see Academic Information section.

2

A student who counts this course toward the university general education requirements must complete 3 hours of electives.

The Bachelor of Business Administration Degree in Human Resources Management

Required Courses
General Education Requirements 142
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
MGMT 350Organizational Behavior3
MGMT 403Wage and Salary Administration3
MGMT 404Recruitment, Selection and Placement3
MGMT 405Human Resources Development3
MGMT 406Employee and Labor Relations3
Select one of the following:3
Supervisory Management
Advanced Leadership Applications
Creating Productive Relationships
Internship
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 434Employment Law3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
Select one of the following:3
Interpersonal Communication
Organizational Communication
Group Process and Decision Making
Industrial/Organizational Psychology
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
MKTG 314Marketing3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
PSY 101 [shared] General Psychology 2
Elective3
Total Hours117
1

Please see Academic Information section.

2

A student who counts this course toward university general education requirements must complete an additional 3 hours of electives.

3

 The Human Resource Management BBA degree is recognized by the Society of Human Resource (SHRM) for having curricula aligned with their Human Resource guidelines.

The Bachelor of Business Administration Degree in Marketing

Required Courses
General Education Requirements 142
MKTG 314Marketing3
MKTG 316Consumer Behavior3
MKTG 415Marketing Research3
MKTG 416Marketing Management3
Select four of the following:12
Personal Selling
Retailing
Promotional Strategy
Services Marketing
Sales Management
International Marketing
Internship
Problems
Global Marketing Practices
Special Topics in Marketing
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
MGMT 301Principles of Management3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
Select one of the following:
Introduction To Sociology 2
General Psychology 2
Electives9
Total Hours117
1

Please see Academic Information section.

2

A student who counts this course toward university general education requirements must complete an additional 3 hours of electives.

The Bachelor of Business Administration Degree in Business Administration

Required Courses
General Education Requirements 142
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
ECO 201 [shared] Principles Of Economics: Macroeconomics 2
ECO 202Principles Of Economics: Microeconomics3
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
MKTG 314Marketing3
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
Electives6
Support area (12 Hours Advanced) 324
Total Hours117
1

Please see Academic Information section.

2

A student who counts this course toward university general education requirements must complete an additional 3 hours of electives.

3

Students may complete 24 hours in a support area. Courses in the support area or areas must be selected through collaboration with the heads of the departments involved. Support areas include but are not limited to Small Business/Entrepreneurship, Real Estate, Financial Institution Management, Manufacturing Management, Military Science, Healthcare Administration or complete the degree in a General Business area. Not all support areas are available in all locations.

The Bachelor of Science Degree in Business Administration

Required Courses
General Education Requirements 142
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
FIN 301Principles Of Financial Management3
Approved Electives6
G B 103Business And Society3
G B 311Business Statistics3
G B 312Business Correspondence3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
MKTG 314Marketing3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
Supportive Area (12 Advanced Hours) 324
Total Hours120
1

Please see Academic Information section.

2

A student who counts this course toward university general education requirements must complete an additional 3 hours of electives.

3

Students may complete 24 hours in a supportive area determined in consultation with their academic advisor and/or head of departments involved.

The Bachelor of Business Administration Degree in Administrative Systems

Required Courses
General Education Requirements 142
ADMS 105Intermediate Keyboarding3
ADMS 314Advanced Document Production3
ADMS 315Word Processing3
ADMS 316Advanced Word Processing3
ADMS 413Administrative Information Systems3
ADMS 414Administration of the Electronic Office3
Advanced ADMS Electives6
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select one of the following:3
Business Law II
Management Informations Systems
Management Information Systems
Management Information Systems
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
FIN 301Principles Of Financial Management3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
MKTG 314Marketing3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
MGMT 301Principles of Management3
MGMT 302Personnel/Human Resource Management3
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
Electives6
Total Hours120
1

Please see Academic Information section.

2

A student who counts this course toward university general education requirements must complete an additional 3 hours of electives.

The Bachelor of Science Degree in Administrative Systems

Required Courses
General Education Requirements 142
ADMS 105Intermediate Keyboarding3
ADMS 314Advanced Document Production3
ADMS 315Word Processing3
ADMS 316Advanced Word Processing3
ADMS 318Current Issues in Business Technology3
ADMS 319Current Issues in Business Operations3
ADMS 413Administrative Information Systems3
ADMS 414Administration of the Electronic Office3
FIN 101Personal Finance3
G B 103Business And Society3
G B 312Business Correspondence3
G B 432Business Law I3
G B 444International Business3
MGMT 301Principles of Management3
CIS 103Computer Concepts and Applications3
or CIS 300 Computer Tecnologyh and Impact
ECO 201Principles Of Economics: Macroeconomics 23
or ACC 203 Introduction to Financial Accounting
Total Hours90
Additional Required Courses for Concentrations
Without Teacher Certification
Approved Electives 315
Approved Advanced Electives 312
Total Hours27
Business Teacher Certification
EDU 320Professional Development I-Understanding Learners3
EDU 330Professional Development II:Effective Instruction3
EDU 430Professional Development III3
EDU 435Issues In Professional Development3
EDU 490Practicum in Teaching6
RDG 351Content Area Reading3
Select one of the following:3
Child and Adolescent Psychology
Educational Psychology
Child Development
Sophomore ENGL3
Total Hours27
1

Please see Academic Information section.

2

If ECO 201 Principles Of Economics: Macroeconomics is taken to meet the General Education Requirement, the student will need to complete 3 additional hours of electives.

3

Students are encouraged to declare a minor or a second major.

The Bachelor of Business Administration Degree in International Business

Required Courses
General Education Requirements 142
MKTG 454International Marketing3
MGMT 454International Management3
G B 484International Business Law3
FIN 401Internatl Financial Management3
ECO 401International Economics3
MGMT 414Supply Chain and Logistics Concepts3
or MGMT 414 Supply Chain and Logistics Concepts
Select one of the following:6
Foreign Language
Global Business Practices
Global Marketing Practices
Global Management Practices
Internship
Internship
Internship
ACC 203Introduction to Financial Accounting3
ACC 204Introduction to Managerial Accounting3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
FIN 301Principles Of Financial Management3
G B 103Business And Society3
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
Select three of the following:9
Principles of Management
Marketing
Technical Writing and Document Design
Business Correspondence
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
Select one from the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
Select three of the following:9
World Regional Geography
World History To 1700
World History Since 1700
Cultural Studies
Political Econonmy of Globilization
International Politics
Terrorism and Political Violence
Comparative Government and Politics
World Religions
Total Hours120
1

Please see Academic Information section.

2

If ECO 201 Principles Of Economics: Macroeconomics is taken to meet the General Education Requirement, the student will need to complete 3 additional hours of electives.

The Bachelor of Applied Arts and Sciences Degree in Business

Required Courses
General Education Requirements 142
Occupational Specialization:33
Approved Technical Training
Approved Work Experience
Select one of the following:3
Business Law II
Management Information Systems
Management Information Systems
Management Informations Systems
G B 311Business Statistics3
G B 432Business Law I3
G B 444International Business3
G B 459Business Strategy3
ECO 201Principles Of Economics: Macroeconomics 23
ECO 202Principles Of Economics: Microeconomics3
ACC 203Introduction to Financial Accounting 23
ACC 204Introduction to Managerial Accounting3
ACC 301Business Analysis Using Spreadsheets3
or CIS 301 Business Analysis Using Sprdsheets
FIN 301Principles Of Financial Management3
MGMT 301Principles of Management3
MKTG 314Marketing3
Approved Advanced Electives6
ENGL 309Technical Writing and Document Design3
or G B 312 Business Correspondence
Total Hours123
1

Please see Academic Information section.

2

This course is required for the BAAS degree and may also count toward university general education requirements.

The Bachelor of Applied Arts and Sciences Degree in Business

Required Courses
General Education Requirements 142
Occupational Specialization36
Advanced Business Electives from: ACC, ADMS, CIS, ECO, FIN, G B, MGMT, MKTG24
Advanced Electives12
Approved CIS Elective3
Elective3
Total Hours120
1

Please see Academic Information section.

Minors

Business Minor

Required Courses
Coursework: from: ADMS, ACC, CIS, ECO, FIN, G B, MGMT or MKTG 112
Advanced hours from: ADMS, ACC, CIS, ECO, FIN, G B, MGMT or MKTG6
Total Hours18
1

Student must select coursework from at least 2 different subject fields.

Business Administration Minor

Required Courses
ACC 203Introduction to Financial Accounting3
or ACC 300 Accounting Concepts
ECO 201Principles Of Economics: Macroeconomics3
FIN 301Principles Of Financial Management3
MGMT 301Principles of Management3
MKTG 314Marketing3
G B 311Business Statistics3
Total Hours18

International Business

Required Courses
Required courses:
G B 444International Business3
MGMT 454International Management3
MKTG 454International Marketing3
G B 484International Business Law3
Select one of the following:6
Foreign Language
Global Business Practices
Global Marketing Practices
Global Management Practices
Internship
Internship
Internship
Supply Chain and Logistics Concepts
Supply Chain and Logistics Concepts
Cultural Studies
Political Econonmy of Globilization
International Politics
Terrorism and Political Violence
Comparative Government and Politics
World Religions
Total Hours18
1

If ECO 201 is taken to meet the General Education Requirements, the student will need to complete 3 additional hours of electives.

Administration Courses

ADMS 105. Intermediate Keyboarding. 3 Hours.

Students will master the alpha-numeric computer keyboard by touch, with attention to accuracy and the correct formatting of business documents such as letters, memorandums, formal reports, forms, and other business correspondence. Prerequisite: ADMS 102 or beginning typewriting in high school or college. Lab fee $10.

ADMS 314. Advanced Document Production. 3 Hours.

Students will prepare high-quality documents using the computer. Prerequisite: ADMS 105. Lab fee $10.

ADMS 315. Word Processing. 3 Hours.

Orientation to word processing concepts terminology, procedures, and hardware. Students are given experience with basic and advanced functions of dedicated word processors and microcomputer word processing software. Prerequisite: ADMS 106 or approval of department head. Lab fee $15.

ADMS 316. Advanced Word Processing. 3 Hours.

A comprehensive study of microcomputer word processing software. Students will develop proficiency in the use of word processing software through extensive hands-on experience with advanced formatting functions including macros, graphics, drawing, merging, and sorting to create documents with columns, tables, and charts. Prerequisites: ADMS 106 and 315 or approval of department head. Lab fee $15.

ADMS 318. Current Issues in Business Technology. 3 Hours.

A survey of current topics to acquaint the business student with a variety of technological changes encountered in the business environment. Prerequisite: Junior classification.

ADMS 319. Current Issues in Business Operations. 3 Hours. [WI]

Examination of a variety of contemporary issues affecting business operations in the areas of accounting, finance, business communication, business law, management, marketing, and economics. Prerequisite: Junior classification.

ADMS 413. Administrative Information Systems. 3 Hours.

Business information and decision support systems are examined as critical elements in business data and information systems. Emphasis is placed on data and records management systems, electronic filing and retrieval systems, reprographics systems, telecommunication systems, and machine transcription systems. The course includes discussion of current and future technological trends. Prerequisite: Junior classification. Lab fee $12.

ADMS 414. Administration of the Electronic Office. 3 Hours.

Principles of office management, including planning, organizing, staffing, directing, and controlling are examined. Emphasis is placed on improved managerial performance, including procedures, personnel requirements, and equipment needs. Prerequisite: Junior classification.

ADMS 484. Internship. 3 Hours.

Pre-approved and supervised work experience in an administrative systems-related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisites: Junior classification and approval of department head. Field experience fee $50.

ADMS 486. Problems. 1-3 Hours.

A directed study of selected problems in administrative systems. May be repeated with department head approval. Prerequisites: Senior classification and approval of department head.

Management Courses

MGMT 301. Principles of Management. 3 Hours.

A study of the basic managerial functions of planning, organizing, staffing, directing, and controlling resources to accomplish organizational goals. The systems concept of management and role of the manager in each level of the organization are emphasized. Prerequisite: Junior classification or approval of department head.

MGMT 302. Personnel/Human Resource Management. 3 Hours.

Fundamental functions of human resources management; relationship between personnel management and organizations' emerging role of personnel administration in development of strategic policy for organizations. Prerequisite: MGMT 301.

MGMT 303. Supervisory Management. 3 Hours.

Investigates the role, function, and responsibilities of the supervisor in modern organizations through study of sociological and psychological theories in human relations. The primary emphasis is on development of supervisory skills in communications, motivation, discipline, morale, and grievances as they arise in superior-subordinate relationships. Prerequisite: MGMT 301 or approval of department head.

MGMT 304. Small Business Management. 3 Hours.

Oriented toward planning for and managing a small business, starting a business, and buying a business franchise. May include computer simulation and consultation for actual small business. Prerequisites: MGMT 301, ACC 204, MKTG 314 or department head approval.

MGMT 320. Industrial Safety. 3 Hours.

A study of principles and practices used to establish a safe and healthful environment for industrial personnel. Includes a study of general industrial safety, safety and health regulation agencies, hazard recognition and correction, and first aid. Credit for both I T 320 and MGMT 320 will not be awarded.

MGMT 325. Advanced Leadership Applications. 3 Hours.

Advanced studies of contemporary leadership issues; the history of leadership; leadership theories; leadership ethics and values; group dynamics; organizational behavior; methods of effective team building; community activism; the politics of gender, race, disability, and age; the dynamic of power; and the aspect of professional networking. Course will include in depth study of above mentioned topics, as well as extensive discussion and research of related leadership issues. Prerequisites: MGMT 301 or approval of department head.

MGMT 350. Organizational Behavior. 3 Hours.

This course provides a comprehensive analysis of the behavior of people at work in all types of organizations. Topics include fundamentals of organizational behavior: values, ethics, motivation, group dynamics, individual differences, attitudes, decision-making, conflict, power, change, stress, leadership, rewarding behavior, communication, and organizational structure.

MGMT 402. Creating Productive Relationships. 3 Hours.

A practical and theoretical course dealing with behavior. Emphasis will be on identifying and classifying behavior in order to better understand behavior and to develop strategies for effectively managing interpersonal relationships. Exercises and role playing are used to illustrate major points. Materials fee required.

MGMT 403. Wage and Salary Administration. 3 Hours.

Wage and salary administration in public and private organizations; determinants of general wage and salary levels and structures; total compensation systems, interrelationship among employee performance, intrinsic and extrinsic rewards, perceived equitable payments, employee satisfaction. Prerequisite: MGMT 302.

MGMT 404. Recruitment, Selection and Placement. 3 Hours.

Recruitment and selection of human resources for organizations; optimal utilization of human resources within organizations; use of tests and other techniques in human resource management. Prerequisite: MGMT 302.

MGMT 405. Human Resources Development. 3 Hours.

Practical and theoretical approaches to training and development of employees in an organization. Topics include organization, role and scope, training and development functions, philosophies, strategies, need analysis, development of program content, methods, materials and techniques, and evaluation and control of the training and development function. Prerequisite: MGMT 302.

MGMT 406. Employee and Labor Relations. 3 Hours.

Collective bargaining, labor market fundamentals, unionism, and related issues of labor economics.

MGMT 407. Business Ethics. 3 Hours. [WI]

An analysis and examination of significant contemporary ethical issues and problems existing throughout the professional business arena. Emphasis will be upon the manager's social and environmental responsibilities to employees, customers, and the public.

MGMT 412. Entrepreneurship. 3 Hours.

Addresses the process of generating ideas for new business, writing comprehensive business plans. Emphasis on information sources, industry analysis. Prerequisite: Senior classification in a business discipline or permission of instructor.

MGMT 414. Supply Chain and Logistics Concepts. 3 Hours.

The key business concepts, issues and decisions required for the organization and management of supply chains within the perspective of a global marketplace. Supply Chain Management involved planning and coordinating the value-adding activities and flow of materials/finished goods and information among the organizational units or firms that participate in the product fulfillment process so that products are distributed to customers in the right quantity, at the right time, and at the lowest total supply chain cost subject to customer and other service requirements. Credit cannot be awarded for both MGMT 414 and MKTG 414.

MGMT 421. Production and Operation Management. 3 Hours.

Topics covered include: industrial organization, scientific management, planning and control, building locations and layouts, wage rates, corporation relationships, and research. Prerequisites: MGMT 301, FIN 301, G B 311.

MGMT 450. Management Informations Systems. 3 Hours. [WI]

This course investigates management issues related to business information systems designed to meet the informational needs of the various business subsystems. The concepts of systems development, security, privacy and ethics associated with information systems are stressed. Credit will be awarded for only 1 of the following courses: CIS 405, ACC 450, CIS 450, or MGMT 450. Lab Fee $15.

MGMT 454. International Management. 3 Hours.

A global approach to the study of management to include international dimensions of the marketplace and environment, the role of culture, international strategic management, organizational behavior and human resource management.

MGMT 484. Internship. 3 Hours.

Preapproved and supervised work experience in a management related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisites: Junior classification and approval of department head. Field experiences fee $50.

MGMT 485. Seminar in Management. 3 Hours.

Deals with current issues in management. Readings are required from current management publications and other related periodicals. May be repeated for credit when topics vary. Prerequisites: 15 hours in MGMT and approval of department head.

MGMT 486. Problems. 1-3 Hours.

A directed study of selected problems in management. May be repeated with department head approval. Prerequisites: Senior classification and approval of department head.

MGMT 489. Global Management Practices. 3 Hours.

A study of basic international business concepts, cultural literacy, and discipline specific content are then applied to practical experiences and activities in the foreign country visited. A study abroad at the student¿s expense is required. Student may complete a maximum of six hours of COBA sponsored study abroad.

Marketing Courses

MKTG 314. Marketing. 3 Hours.

Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy. Prerequisite: Junior classification.

MKTG 315. Personal Selling. 3 Hours.

A study of the role and function of personal selling as a part of the marketing mix. Techniques in identifying and locating prospective customers, approaching the prospect, presentation, and demonstrations of products and services, closing the sale, and servicing customer accounts are covered in theory and practice. Prerequisite: MKTG 314 or approval of department head.

MKTG 316. Consumer Behavior. 3 Hours.

Acquaints students with individual and group behavior of people performing in consumer role. Considers such topics as buying motives, social class, and research techniques in consumer behavior. Prerequisite: MKTG 314.

MKTG 317. Retailing. 3 Hours.

Fundamental operations of retailing, studying of buying practices, pricing, store locations and layout, sales promotions, personnel management, and stock control. Designed to aid the student seeking a general knowledge of the retail field as well as those specializing in Marketing. Prerequisite: MKTG 314.

MKTG 318. Promotional Strategy. 3 Hours.

The study of a controlled, integrated program of promotional variables. Designed to present a company and its products to prospective customers; to promote need-satisfying attributes of products toward the end of facilitating sales and long-run performance. Prerequisite: MKTG 314.

MKTG 402. Services Marketing. 3 Hours.

Introduce the student to the service environment. An in-depth analysis of the most successful service-oriented industries and firms within the world¿s fastest-growing economic sector will be presented. Prerequisite: MKTG 314.

MKTG 412. Sales Management. 3 Hours.

Administration of an effective sales force, including strategy, planning, recruiting, training, motivating, coordinating, leading, and directing sales forces at all levels of marketing enterprises. Prerequisites: MKTG 314 and 315.

MKTG 414. Supply Chain and Logistics Concepts. 3 Hours.

Explore key business concepts, issues and decisions required for the organization and management of supply chains within the global marketplace. Supply Chain Management involves planning and coordinating the value-added activities and flow of materials, finished goods and information. Supply chain organizations participate in the product fulfillment process so that products are distributed to customers in the right quantity, time, and at the lowest cost subject to customer expectation and other service requirements. Credit cannot be awarded for both MKTG 414 and MGMT 414.

MKTG 415. Marketing Research. 3 Hours.

Familiarizes students with the accurate, objective, and systematic gathering, recording, and analyzing of data about problems relating to marketing goods and services. Prerequisites: G B 311, MKTG 314.

MKTG 416. Marketing Management. 3 Hours. [WI]

The application of strategic planning and management of all functional aspects of the marketing operation of an enterprise using comprehensive analytical methods and an integrated marketing mix. Prerequisites: Senior classification and 9 hours of MKTG.

MKTG 454. International Marketing. 3 Hours.

A global approach to the study of comparative marketing systems, including economic, social, technological, governmental, and political environments as they affect international marketing operations. Prerequisites: MKTG 314 and G B 444 or approval of department head.

MKTG 484. Internship. 3 Hours.

Pre-approved and supervised work experience in a marketing-related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisites: Junior classification and approval of department head. Field experiences fee $50.

MKTG 486. Problems. 1-6 Hours.

A directed study of selected problems in marketing. May be repeated with approval of the department head. Prerequisite: Senior classification and approval of department head.

MKTG 489. Global Marketing Practices. 3 Hours.

A study of basic international business concepts, cultural literacy, and discipline specific content are then applied to practical experiences and activities in the foreign country visited. A study abroad at the student's expense is required. Student may complete a maximum of six hours of COBA sponsored study abroad toward degree completion. Field assignment fee of $50. Prerequisites: Principles of Marketing (MKTG 314), Junior or senior status and permission of instructor. GB 489, MGMT 489, or MKTG 489 may not be taken concurrently.

MKTG 490. Special Topics in Marketing. 3 Hours.

An examination of current topics in marketing. Readings required from current marketing publications and other related periodicals. May be repeated for credit when topics vary. Prerequisite: 9 hours of MKTG.

Dr. Thomas Bradley, Interim Dept. Head
Ms. Carolyn Smith, Administrative Assistant
Ms. Jodie Dearing, Administrative Assistant (Graduate Programs)
Business Building, Room 130, Box T-0330
(254) 968-9098
www.tarleton.edu/mmas

Professors: D. Deviney, S. Hazen, J. Petronis, R. Petronis

Associate professors: T. Bradley, R. Freed, L. Kegans, W. Kendall, R. McCamey

Assistant professors: B. Ball, D. Dudley, R. Hall, N. Heller, L. LaMarca, S. Lewis, B. Martinson, D. Mullens, D. Notgrass, J. Shaw, G. Smith

Instructors: C. Foster, S. Gerhardt, K. Kelly, C. Monk, B. Turner, N. Turner

Visiting Assistant Professor: M. Baeza