Communication Studies

The Department of Communication Studies offers a Bachelor of Arts degree in Communication Studies, and a Bachelor of Science degree in Communication Studies (with or without certification). The department also offers a minor in Communication Studies. Recommendations concerning a student’s minor course requirements are made to the department head by the student's academic advisor.

The Bachelor of Arts Degree in Communication Studies

Required Courses
General Education Requirements 142
COMM 1100Transitioning to University Studies
COMM 1307Introduction to Mass Communication3
COMM 3310Communication Law3
ENGL 3309 [WI] Technical writing and Document Design3
HIST 2321World Civilizations I3
HIST 2322World Civilizations II3
Foreign Language 1411, 1412, 2311, 231214
Sophomore Literature [shared]
Total Hours71
Additional Required Courses for Concentrations
Public Relations and Event Management
COMM 2302 [shared] Business and Professional Speaking
COMM 2311News Gathering & Writing I3
COMM 2320Promotional Writing3
COMM 2325Event Coordination3
COMM 3320Public Relations3
COMM 4320Event Planning and Management3
COMM 4325Public Relations Cases and Campaigns3
Advanced COMM Electives3
PHIL 3301 [shared] Ethics in the Professions 2
ENGL 3310 [WI] Technical Writing and Editing3
ENGL 3312Graphics and Technical Writing3
ENGL 4312Technical Writing and Computer Applications3
or ENGL 4320 Writing for Electronic Mediums
MKTG 3314Marketing3
MKTG 3316Consumer Behavior3
or MKTG 4315 Marketing Research
MKTG 3318Promotional Strategy3
Electives (6 hours advanced)10
Total Hours49
Journalism and Broadcasting
COMM 1316News Photography I3
COMM 2311News Gathering & Writing I3
COMM 2332Radio/Television News3
COMM 3308Digital Video Production3
COMM 3311Writing for Publication3
COMM 3318News and Magazine Editing3
COMM 4309Advanced Reporting3
COMM 4312 [WI] Rhetorical & Communication Theory3
PHIL 3301 [shared] Ethics in the Professions 2
ENGL 3310 [WI] Technical Writing and Editing3
ENGL 3312Graphics and Technical Writing3
ENGL 4312Technical Writing and Computer Applications3
ENGL 4320Writing for Electronic Mediums3
Electives (9 hours advanced)13
Total Hours49
Professional and Relational Communication
COMM 2302 [shared] Business and Professional Speaking
COMM 3303Debate3
or COMM 3340 Persuasion
COMM 3304Interpersonal Communications3
COMM 3332Intercultural Communication3
COMM 4304Organizational Communications3
COMM 4306Group Processes and Decision Making3
COMM 4312 [WI] Rhetorical & Communication Theory3
Advanced COMM elective3
Select two of the following:6
Technical Writing and Editing
Graphics and Technical Writing
Advanced Composition
Technical Writing and Computer Applications
Writing for Electronic Mediums
Electives (9 hours Advanced)19
PHIL 3301Ethics in the Professions3
Total Hours49
1

Please see Academic Information section.

2

Course may be counted toward general education requirement.

The Bachelor of Science Degree in Communication Studies

Required Courses
General Education Requirements 142
COMM 1100Transitioning to University Studies
COMM 1307Introduction to Mass Communication3
COMM 3310Communication Law3
ENGL 3309 [WI] Technical writing and Document Design3
Electives20
Sophomore Literature [shared]
Total Hours71
Additional Required Courses for Concentrations
Public Relations Event Management
COMM 2302 [shared] Business and Professional Speaking 2
COMM 2311News Gathering & Writing I3
COMM 2320Promotional Writing3
COMM 2325Event Coordination3
COMM 3320Public Relations3
COMM 4320Event Planning and Management3
COMM 4325Public Relations Cases and Campaigns3
Advanced COMM Electives3
PHIL 3301 [shared] Ethics in the Professions 2
MKTG 3314Marketing3
MKTG 3316Consumer Behavior3
or MKTG 4315 Marketing Research
MKTG 3318Promotional Strategy3
or MKTG 4315 Marketing Research
ENGL 3310 [WI] Technical Writing and Editing3
ENGL 3312Graphics and Technical Writing3
ENGL 4312Technical Writing and Computer Applications3
or ENGL 4320 Writing for Electronic Mediums
Electives (6 hours advanced)10
Total Hours49
Journalism and Broadcasting
COMM 1316News Photography I3
COMM 2311News Gathering & Writing I3
COMM 2333Broadcast Journalism3
COMM 3308Digital Video Production3
COMM 3311Writing for Publication3
COMM 3318News and Magazine Editing3
COMM 4309Advanced Reporting3
COMM 4312 [WI] Rhetorical & Communication Theory3
PHIL 3301 [shared] Ethics in the Professions 2
ENGL 3310 [WI] Technical Writing and Editing3
ENGL 3312Graphics and Technical Writing3
ENGL 4312Technical Writing and Computer Applications3
ENGL 4320Writing for Electronic Mediums3
Electives (9 hours advanced)13
Total Hours49
Professional and Relational Communication
COMM 2302 [shared] Business and Professional Speaking
COMM 3303Debate3
or COMM 3340 Persuasion
COMM 3304Interpersonal Communications3
COMM 3332Intercultural Communication3
COMM 4304Organizational Communications3
COMM 4306Group Processes and Decision Making3
COMM 4312 [WI] Rhetorical & Communication Theory3
Advanced COMM elective3
Select two of the following:6
Technical Writing and Editing
Graphics and Technical Writing
Advanced Composition
Technical Writing and Computer Applications
Writing for Electronic Mediums
Electives (9 hours Advanced)19
PHIL 3301Ethics in the Professions3
Total Hours49
Speech Certification Level 8-12
COMM 1315 [shared] Public Speaking 2
COMM 1342Voice & Diction3
COMM 3303Debate3
COMM 3304Interpersonal Communications3
COMM 4306Group Processes and Decision Making3
COMM 4312 [WI] Rhetorical & Communication Theory3
Advanced COMM Elective6
PHIL 2303 [shared] Introduction to Logic 2
Additional teaching field or minor/electives (Advanced)9
EDUC 3320Professional Development I: Understanding Learners3
EDUC 3330Professional Development II: Effective Instruction3
EDUC 4330Professional Development III: Application of Effective Teaching Practices3
EDUC 4335Professional Development IV: Issues in Professional Development3
EDUC 4690Practicum in teaching6
READ 3351Content Area Reading3
Select one of the following:3
Child Psychology
Elemtary Statistics for the Behavioral Sciences
Child Development
Total Hours54
Journalism Certification 7-12
COMM 1307Introduction to Mass Communication3
COMM 1316News Photography I3
COMM 2311News Gathering & Writing I3
COMM 2332Radio/Television News (2332 & 2333 take place of COMS 215)3
COMM 3310Communication Law3
COMM 3318News and Magazine Editing3
COMM 4309Advanced Reporting3
COMM 4384Capstone3
PHIL 2303 [shared] Introduction to Logic
EDUC 3320Professional Development I: Understanding Learners3
EDUC 3330Professional Development II: Effective Instruction3
EDUC 4330Professional Development III: Application of Effective Teaching Practices3
EDUC 4335Professional Development IV: Issues in Professional Development3
EDUC 4690Practicum in teaching6
READ 3351Content Area Reading3
Select one of the following:
PSYC 2308Child Psychology3
PSYC 3330Elemtary Statistics for the Behavioral Sciences3
CHFS 3300Child Development3
Total Hours54
1

Please see Academic Information section.

2

Course may be counted toward general education requirement.

Additional Information for the BS in Communication Studies with Certification:

  1. No substitutions are allowed for any COMM course listed on certification plan.
    1. No Tarleton COMM course may substitute for another Tarleton COMM course.
  2. A transfer course must be a direct translation for a COMM course listed on the certification plan.
  3. For admission to the teacher certification program, each certification candidate must pass a departmental screening,. The screening consists of a 10-minute professional interview and a  public-speaking competency exercise, both occurring upon completion of COMM 1311, 1315, or 2302, but no later than the first semester of the sophomore year.
  4. The public-speaking exercise will be a 7-10 minute persuasive speech evaluated by three Communication Studies faculty members.
  5. Student must pass the presentation with a combined score of 80 or better.
    1. The presentation will be judged for a variety of communication skills including organization, appropriate style of delivery for subject matter, ability to communicate concepts to an audience clearly, articulation, and diction.
    2. If a student fails to complete the presentation with a score of 80 or better, he/she may request to repeat the presentation within the same semester.
    3. After one semester, any student wishing to repeat the public speaking requirement must make an alternate presentation.
  6. Students seeking certification must meet with the Communication Studies certification representative at least once a semester.
  7. The departmental certification representative will review specific requirements with each student.

Courses

COMM 1307. Introduction to Mass Communication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Places mass media in historical perspective; explores the relationships among media; examines the structure of the American communications system and compares it to international communications systems. Analyzes the social, economic, and political implications of modern society's reliance on mass communications. Explores the ways in which the mass media provides images of our world.

COMM 1311. Introduction to Speech Communication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

This course is designed to improve the individual's understanding of the human communication process. Classroom exercises involve the student in interpersonal, small group, and presentational speaking situations. Special emphasis on developing communication skills needed to check and validate perceptions, control language usage, and analyze and improve reasoning processes.

COMM 1315. Public Speaking. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

An introduction to the principles and practice of presentational communication. Methods of topic analysis, research, evidence evaluation, organization, and delivery are covered. Students participate in several classroom presentations.

COMM 1316. News Photography I. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Focus on camera operation, film development and printing. Study in the use and layout of photography in newspaper and magazines. Students will learn new photographic technology as well as traditional applications.

COMM 1342. Voice & Diction. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Oral presentation of literary forms with emphasis on the vocal mechanism and phonetics. Interpretative readings in prose, poetry, and drama are directed to help students gain a sensitivity to literary genre and develop effective speech habits through vocal analysis, guided practice, and class drills emphasizing pronunciation, enunciation, and articulation. Credit for both COMS 1342 and DRAM 2336 will not be awarded.

COMM 2302. Business and Professional Speaking. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A study of communication in business and professional organizations. Special emphasis will be given to developing speaking skills, interviewing, teamwork and team-building skills and a knowledge of organizational communication.

COMM 2307. Audio Production. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A course dealing with theory, practice, policies, and production techniques of television and radio broadcasting. Students will be involved in laboratory productions. Prerequisite: COMM 1315 or permission from department head.

COMM 2311. News Gathering & Writing I. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Fundamentals of news writing and reporting. Students will learn basic newspaper style and compose stories using traditional stylebook techniques. Students will learn how to write stories for both print, broadcast and online medida.Prerequisite ENGL 1301 and ENGL 1302.

COMM 2320. Promotional Writing. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Study and practice in the techniques of writing promotional materials for public relations and event management purposes, with emphasis on creativity and on matching style and medium to targeted publics. Prerequisites: C or better in ENGL 1301 and 1302, and in COMM 2311.

COMM 2325. Event Coordination. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Fundamentals for professional coordination of special events in various types and styles. Topics focus on event implementation as an essential element of public relations management. Activities center on event logistics, promotions, monitoring, and client liaison.

COMM 2332. Radio/Television News. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A study of broadcast news practices. The basic rules of broadcast news writing will be reviewed and stories will be written and delivered for both radio and television. Studio and newsroom procedures will be examined.

COMM 3303. Debate. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

An introduction to the principles of argumentation and debate. Subject material will include research, evidence, reasoning, case construction, refutation, and delivery. Classroom debating will provide students with opportunities to observe and participate in competitive debating. This course is particularly applicable to those anticipating study in pre-law. Prerequisites: COMM 1311, 1315 or permission of the department head.

COMM 3304. Interpersonal Communications. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A course designed to improve individual communication skills relevant to human relationships. The development and maintenance of interpersonal (one-to-one) relations are examined, with special emphasis on identifying and correcting communication breakdown. A portion of the course will be devoted to exercises designed to improve interpersonal skills. Prerequisite: COMM 1311 or 2302 or permission of the department head.

COMM 3308. Digital Video Production. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Introduces students to the collaborative process of narrative and non-narrative production while fostering the creation of an individual voice. Students learn the basic techniques and aesthetics of single-camera production, including shot composition, lighting and graphic effects. Students also learn techniques of digital post-production editing. Lab Fee $5.

COMM 3310. Communication Law. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Examines First Amendment case law and state and federal regulations of speech and media. Provides historical and contemporary analyses of the laws of defamation; obscenity; fighting words; and time, place and manner restrictions. Issues such as copyright, privacy, and freedom of information will also be covered. Prerequisite: 3 hours of COMS or approval of department head.

COMM 3311. Writing for Publication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

This course is a course in our journalism sequence. The class focuses on magazine writing, feature writing, editorial and review writing. The course also focuses on free lance and professional writing and reporting skills. Prerequisites: COMM 2311 or approval of department head.

COMM 3318. News and Magazine Editing. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

The basics of story placement and layout, copy and style editing. This course would emphasize the role and responsibilities of different editorial departments as well as the overall responsibility of editorial management. Prerequisites : ENGL 3310 or consent of the instructor.

COMM 3319. News and Feature Writing II. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

This course focuses on writing and reporting both hard news and feature stories. There will requirements that students report, write and edit features and news stories with the goal of publication. Prerequisites: COMS 211 or COMM 2311.

COMM 3320. Public Relations. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

An introduction to the theory, history, and principles of public relations programs for profit and nonprofit organizations, including fundraising, media relations, crisis management, ethics, social responsibility, management counseling, campaign basics, professionalism, and related topics. Teamwork with nonprofit clients is an integral part of the course, as is portfolio development. Prerequisites: C or better in COMM 2302 and 2320, and in PHIL 3301 or MGMT 4307.

COMM 3321. Advertising. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Analysis of advertising in modern society, including history, design and effects of advertising. Students will study the uses of different media for advertising purposes, working in teams to achieve common goals.

COMM 3322. Arts and Entertainment Promotion. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Analysis of arts and entertainment in modern society, including history, design and effects of their promotion. Students will study the uses of different media for promotion of arts and entertainment, working in teams to achieve common goals.

COMM 3323. Political Communication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Analysis of political campaigns in modern society, including history, design and effects of campaigns. Students will study the uses of different media for campaign purposes, working in teams to achieve common goals.

COMM 3324. Equine and Sports Promotion. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Analysis of equine and sports in modern society, including history, design and effects of their promotion. Students will study the uses of different media for promotion of equine and sports, working in teams to achieve common goals.

COMM 3332. Intercultural Communication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A study of intercultural communication theories and how they shape interpersonal, small group, and public interactions. Students will observe, participate, and analyze intercultural interactions on campus and in the community.

COMM 3340. Persuasion. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A study of persuasive communication theory in interpersonal, small group, and public settings. Emphasis on audience analysis, ethics, motivational factors, source credibility, compliance gaining and theories of attitude change. Prerequisites: COMM 1311, 1315 or 2302.

COMM 4205. Practicum in Journalism. 2 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Practicum in Journalism requires a demonstrated proficiency in a variety of activities related to writing, reporting, editing and publishing.

COMM 4304. Organizational Communications. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

An advanced study of communication as it takes place in business and industrial settings. Special attention will be given to managerial communication, communicator style, channels and networks, and organizational communication consulting. Prerequisite: COMM 2302.

COMM 4306. Group Processes and Decision Making. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A study of small group theory and process. Special attention will be given to leadership, organization, group analysis, and interaction. Students will observe and participate in small group discussions on contemporary issues. Prerequisites: COMM 1307, 3304, 3310.

COMM 4309. Advanced Reporting. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A capstone course for Journalism students. This course will provide advanced studies for reporting, news writing, newsgathering, interviewing, records evaluation and investigative techniques. Students will be required to submit articles for publication and provide evidence of superior writing skills. Prerequisites: COMM 3310, 3311, and 3318.

COMM 4310. Computer-Mediated Communication. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A course designed to introduce students to key concepts of social networking websites/applications, enable students to interact with others through hands-on experiences on social networking websites/applications, and provide students with experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking websites/applications.

COMM 4312. Rhetorical & Communication Theory. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours). [WI]

A general survey of classical through contemporary rhetorical and communication theory. Emphasis on how theories have been and are being applied in criticism of public address and rhetorical movements and in contemporary communication research. Prerequisites: COMM 1311, 1315 or permission of the department head.

COMM 4320. Event Planning and Management. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Application of public relations processes to the planning and management of special events in various types and styles. Topics include theme development, budgeting, creative design, logistics, promotions, monitoring, client liaison, evaluation, and other relevant aspects of event planning and management. Prerequisite: C or better in COMM 2325, 3320, and all prerequisites to COMM 3320.

COMM 4325. Public Relations Cases and Campaigns. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Critical case analysis and campaign development applying the four-step campaign process central to professional practice of public relations. Emphasis is on critical thinking, problem solving, and decision making. Prerequisites: C or better in COMS 4320, MKTG 3318 and MKTG 3316 or 4315.

COMM 4384. Communications Internship. 3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Approved and supervised work experience in communications related positions. May be repeated once for a total of 6 hours of academic credit. Prerequisites: Junior standing and 12 hours COMM, and approval of department's appropriate concentration coodinator.

COMM 4385. Communications Seminar. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

Content varies according to the needs and desires of the students. When topic varies, course may be taken for credit more than once. Prerequisite: Junior classification or approval of department head.

COMM 4386. Communications Problems. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 0 Hours).

A course featuring independent reading, research, and discussion under personal direction of instructor, topics vary according to student need. Open to students of senior classification with department head approval.

Dr. Charles Howard, Department Head
Department of Communication Studies
Davis Hall, Room 411
Box T-0230
Stephenville, Texas 76402
(254) 968-9149
choward@tarleton.edu
www.tarleton.edu/communications

Associate professors

  • Helvie-Mason
  • Howard
  • Wakefield

Assistant professors

  • Anderson
  • Edwards
  • Maben

Instructors

  • Goen
  • Holley
  • Horton
  • Malone
  • Truax