Communication Studies

The Master of Arts in Communication Studies (MA) in the Department of Communication Studies prepares students to excel as business leaders, marketing professionals, communication managers, and public relations practitioners.  Students in this program learn social media tools and analytics, applied communication theory, and innovative communication strategies.  This program is only offered at the Fort Worth campus and includes a mix of course delivery formats including face-to-face and online courses

Students who complete the degree requirements will also receive certificates in Organizational Communication and Social Media Strategy. 

Master of Arts in Communication Studies

Required Courses
COMM 5304Organizational Communication Theory3
COMM 5310New Communication Technology3
COMM 5311Social Media Campaigns3
COMM 5313Social Media Analytics3
COMM 5320Communication Ethics3
COMM 5321Survey of Communication Research3
COMM 5352Communication Theory3
Electives9
Total Hours30

In addition to the master’s degree graduates will also receive certificates in Social Media and Organizational Communication.

Certificate in Organizational Communication

Required Courses
COMM 5304Organizational Communication Theory3
COMM 5320Communication Ethics3
COMM 5352Communication Theory3
Total Hours9

Certificate in Social Media Strategy

Required Courses
COMM 5310New Communication Technology3
COMM 5311Social Media Campaigns3
COMM 5313Social Media Analytics3
Total Hours9

Courses

COMM 5086. Special Problems. 1-6 Credit Hours (Lecture: 1-6 Hours, Lab: 0 Hours).

Conference course. Directed independent study under supervision of a senior faculty member.

COMM 5200. Communication Pedagogy. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Students will explore teaching and learning strategies for higher education courses in communication. Students will learn lesson planning, classroom management, contemporary teaching strategies, and methods for assessing learning outcomes. Some course elements will also focus on teaching social media for collegiate and professional settings.

COMM 5304. Organizational Communication Theory. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is an advanced study of communication as it takes place in business, industrial, and non-profit settings. Special attention is given to managerial communication, communicator styles, channels and networks, and organizational communication consulting.

COMM 5310. New Communication Technology. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course provides a historical foundation focused on new communication technology. This course also incorporates communication theories while focusing on the benefits and disadvantages of new communication technology. Students will also explore the ways these technologies are positively and negatively influenced by national/international: cultures, economies, intellectual capital, and politics.

COMM 5311. Social Media Campaigns. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course is designed to introduce students to key concepts of social networking websites/applications, enable students to interact with others through hands-on experiences on social networking websites/applications, and provide students with experiences to critically analyze the positive and negative aspects of communicating (interpersonal, small group, organizational, etc.) with others through social networking.

COMM 5312. Computer-Mediated Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course in provides a historical and futuristic perspective on the creation of the internet and computer-mediated communication. Students in the course will examine and critique scholarly research articles focused on a variety of computer-mediated communication contexts (i.e. - blogs, social networking websites, video chat, etc.).

COMM 5313. Social Media Analytics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course is designed to introduce students to key concepts of measurement of social networking websites/applications and web analytics. The course will enable students to interact with actual measurement techniques for social networking websites/applications, and provide students with experiences to critically analyze social networking. This course explores how basic statistics can be used to answer questions about social media outlets posed by a business or user.

COMM 5320. Communication Ethics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course provides perspectives on communication ethics, from historical underpinnings to theory to professional ethical codes to decision-making structures weighing values, principles and stakeholders. Students in the course will examine and critique ethical factors and decision-making with communication case studies.

COMM 5321. Survey of Communication Research. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This graduate course is a study of cornerstone and current communication research. Research articles and projects with varying methodologies will be analyzed for the big-picture perspective on communication scholarship. Students in the course will examine and critique communication research, its context, methodological strengths and weaknesses, and its value and impact on professional communication roles.

COMM 5323. Small Group Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This advanced course explores the concepts, models, and theories of group interaction and teamwork as it applies to group communication. Special attention is paid to the processes of decision making and problem solving within organizational groups as well examining case studies of group processes and outcomes.

COMM 5340. Environmental Communication. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course focuses on the role human communication plays in creating and sustaining relationship with nature.Topics can include: Public Participation, Environmental Conflict, promoting environmental sustainability, etc. Prerequisite: Graduate standing.

COMM 5352. Communication Theory. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is an advanced study of communication theory exploring the concepts, models, and theories of human communication. Prerequisite: Graduate Standing.

COMM 5385. Special Topics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Content varies according to the needs and desires of the students. When topic varies, course may be taken for credit more than once. Open to students of graduate classification.

Dr. Christopher Gearhart, Department Head
Department of Communication Studies
Grant 394-D
Box T-0230
Stephenville, Texas 76402
(254) 968-9149
gearhart@tarleton.edu
www.tarleton.edu/communications

Graduate Faculty

  • Gearhart, Christopher
  • Edwards, Jennifer
  • Helvie-Mason, Lora
  • Maben, Sarah
  • Stafford, Paul