Marketing and Computer Information Systems

The Department of Marketing and Computer Information Systems (CIS) offers two programs of study leading to various degrees. The Marketing program offers a Bachelor of Business Administration (BBA) in Marketing. The CIS program offers a Bachelor of Business Administration (BBA) in Management Information Systems, Bachelor of Science (BS) in Computer Information Systems, Bachelor of Applied Arts and Sciences (BAAS) in Information Technology, and Master of Science (MS) in Information Systems. For more information about these programs, please visit the links below for further information:

Marketing

With a focus on entrepreneurship, the BBA in Marketing accredited degree program provides knowledge and skills in all foundational marketing-related disciplines, including advertising, sales and pricing, as well as product design, quality and distribution. Business core requirements integrated within the marketing degree program curriculum also educate undergraduate students in basic business principles that are highly desired by many industry employers. With hands-on, real-world experience, you’ll learn how to make important business decisions to solve problems with innovative, creative solutions. Marketing is a business discipline that involves the process of trying to persuade consumers to use or buy your product or service through promotion. In today's job market, marketing is a fast-growing, exciting and highly sought out business profession. Business administration bachelor’s degrees are well-balanced programs for students interested in marketing as a career. A strong curriculum with internship opportunities will help you gain the theoretical knowledge and practical experience you need for marketing as a career.

Information Systems/Information Technology

The BAAS-IT, BBA-MIS, and BS-CIS programs provide students with several options that allow students to augment their degree to make them more competitive in the market place as well as accelerate their path towards completing a masters degree in Information Systems. Each program is designated as a STEM program as defined by the Department of Homeland Security (DHS). This designation has a direct impact on international students interested in these programs as it allows those with F-1 visas to remain in the United States after graduation for an additional 24 months under the optional practical training STEM extension. This extension makes it possible for students to undertake practical training for a total of 36 months. If this is of interest to you, reach out to the International Programs office for more detail and enroll today!

Certificate in Cybersecurity

The BAAS-IT, BBA-MIS, and BS-CIS all include the opportunity for students to pursue an additional certificate in the field of cybersecurity during their studies at Tarleton State University. Work with your COB Academic Adviser to take advantage of this opportunity.

Certificate in Cyber Security

Required Courses
CRIJ 3315Rules of Criminal Evidence3
BCIS 4320Computer Forensics3
BCIS 4342Ethical Hacking & Network Defense3
BCIS 4345Network and Systems Security3
CRIJ 4353Global Cyber-Security3
Total Hours15

Accelerated Program

The MS-Information Systems includes an accelerated option, allowing undergraduate students to begin their graduate studies early and shortening their time to graduation. Interested students should identify their interest in pursuing this option early in their program and work with their Academic Adviser to select the appropriate degree plan options:

  • BS-CIS: Accelerated CIS/MS Information Systems
  • BAAS-IT: Accelerated IT/MS Information Technology
  • BBA-MIS: Accelerated MIS/MS Information Systems

Students in their final undergraduate semester, should work with the COB Specialty Master Programs Manager to complete the Graduate Student Provisional Form, enabling them to register for their graduate classes. Students who choose the accelerated option will, in their final semester, take BCIS 5311 plus an additional BCIS graduate elective, to serve as undergraduate electives and also begin work towards their graduate studies. Students should also complete their application to the College of Graduate Studies during their final semester in preparation for admittance into the graduate program. Accelerated option details may be viewed below in each respective Program Requirements sections.

Bachelor of Science Degree in Management Information System

Through a Bachelor of Science degree in Computer Information Systems (BS-CIS), students will learn cutting-edge programming and networking technology. With faculty and staff members who put your education as their top priority, this degree will provide you with a variety of field-related skills to ensure your success after graduation.

Bachelor of Business Administration Degree in Management Information Systems

Designed for students interested in management of information systems and technology, our BBA-Management Information Systems degree offers a challenging program of study with a business focus and global perspective. Through a combination of management information systems and business courses, you’ll learn cutting-edge programming and networking techniques, as well as how to apply knowledge and theory, to solve problems in information technology and enhance businesses.

Bachelor of Applied Arts and Sciences in Information Technology

Designed for working professionals who already have experience in information technology and want to advance their careers, our BAAS in Information Technology is an accelerated pathway to an affordable bachelor's degree. You may receive 12 to 33 hours of prior learning credit, including training or technical certifications, toward degree program requirements that can potentially save you thousands of dollars in tuition and fees and help you earn your bachelor's faster. The two-year bachelor's completion degree program in information technology can be completed fully or mostly online, with just two evening classes on campus, for flexible options that fit your schedule.

The Bachelor of Business Administration Degree in Marketing

The Bachelor of Business Administration Degree in Marketing

Required Courses
General Education Requirements42
MATHEMATICS [shared]:
Select one of the following to fulfill the Mathematics General Education Requirement [Shared]:
College Algebra
Math for Business & Social Sciences I (Finite Mathematics)
Contemporary Mathematics I
Elementary Statistical Methods
Precalculus Math
Calculus I
ADDITIONAL MATHEMATICS REQUIRED FOR MAJOR:3-4
Select one of the following:
Plane Trigonometry
Math for Business & Social Sciences I (Finite Mathematics)
Math for Business & Social Sciences II (Business Calculus)
Precalculus Math
Calculus I
ACCT 2301Principles of Accounting I-Financial3
ACCT 2302Principles of Accounting II-Managerial3
BCIS 1305Business Computer Applications3
BCIS 4350Management Information Systems3
BUSI 1301Business Principles3
BUSI 2301Business Law I3
BUSI 2311Business Statistics3
BUSI 3312 [WI] Business Communication3
BUSI 4344Introduction to International Business3
BUSI 4359 [WI] Business Strategy3
ECON 2301 [shared] Principles of Macroeconomics
ECON 2302Principles of Microeconomics3
FINC 3301Principles of Financial Management3
MGMT 3300Principles of Management3
MKTG 3312Marketing3
MKTG 3315Personal Selling3
MKTG 3316Consumer Behavior3
MKTG 4315Marketing Research3
MKTG 4316Marketing Management3
MKTG 4354International Marketing3
Select three of the following:9
Retailing
Promotional Strategy
Services Marketing
Sales Management
Supply Chain and Logistics Concepts
Internship
Problems
Global Marketing Practices
Special Topics in Marketing
PSYC 2301General Psychology3
Select one of the following:3
Web Development
Special Topics in Computer Information Systems
The Technology of E-Business
Electives3
Total Hours120

The Bachelor of Science Degree in Computer Information Systems 

The Bachelor of Science Degree in Computer Information Systems

Required Courses
General Education Requirements 142
Major Specific Requirements 2
BCIS 1305Business Computer Applications3
BCIS 1317Personal Computer Maintenance and Hardware3
Select one of the following:3
Accounting Concepts
Principles of Management
Marketing
Select one of the following3
Java Programming
C# Programming
Select one of the following:3
Advanced Java Programming
Advanced C# Programming
BCIS 3347Data Communications3
BCIS 3389 [WI] System Analysis and Design3
Select one of the following:3
Business Communication
Technical Writing and Document Design
BCIS 4301Database Theory and Practice3
BCIS 4350Management Information Systems3
21 Hours of Approved Electives from ACCT, BCIS, BLAW, ECON, FINC, HRMT, MKTG, MGMT, COSC, MATH, ENGT, ENGR21
Elective(s)
Electives6
Total Hours99
Additional Required Courses for Concentrations
Information Systems
21 Hours of Approved Advanced Electives from: ACCT, BCIS, BLAW, ECON, FINC, HRMT, MKTG, MGMT, COSC, MATH, ENGT, ENGR 221
Total Hours21
Accelerated CIS/MS Information Systems
15 Hour of Approved Advanced Electives from: ACCT, BCIS, BLAW, ECON, FINC, HRMT, MKTG, MGMT, COSC, MATH, ENGT, ENGR 215
BCIS 5000 Level Elective 23
BCIS 5311Managing Information Systems 23
Total Hours21
1

  COMM 2302 Business and Professional Speaking is recommended.

2

Requirements in the Major Specific areas require a grade of "C" or Better.

The Bachelor of Applied Arts and Sciences Degree in Information Technology 

The Bachelor of Applied Arts and Sciences Degree in Information Technology

Required Courses
General Education Requirements42
Major Specific Requirements 1
Choose one of the following:3
Java Programming
C# Programming
BCIS 3347Data Communications3
BCIS 3389 [WI] System Analysis and Design3
Choose one of the following:3
Business Communication
Technical Writing and Document Design
BCIS 4301Database Theory and Practice3
BCIS 4350Management Information Systems3
Advanced BCIS Electives12
Prescribed Electives from BCIS, COSC, ENGT, ENGR, ECON, ACCT, BLAW, FINC, MGMT, BUSI, MKTG 1, 20-21
Electives and/or Prior Learning Credit
Prior Learning Credit12-33
Total Hours105
Additional Required Courses for Concentrations
Information Technology
Advanced Electives from BCIS, COSC, ENGT, ENGR, ECON, ACCT, BLAW, FINC, MGMT, BUSI, MKTG 115
Total Hours15
Accelerated IT/MS Information Technology
Advanced Electives from BCIS, COSC, ENGT, ENGR, ECON, ACCT, BLAW, FINC, MGMT, BUSI, MKTG 19
BCIS 5000 Level Elective 13
BCIS 5311Managing Information Systems 13
Total Hours15
1

Requirements in the Major Specific areas require a grade of "C" or Better.

2

Students who qualify with Prior Learning Credits of less than 33 hours will need sufficient elective hours to reach the 120 hours required for degree conferral.

The Bachelor of Business Administration Degree in Management Information Systems 

The Bachelor of Business Administration Degree in Management Information Systems

Required Courses
General Education Requirements 142
Select one of the following shared with the General Education Core)
College Algebra
Math for Business & Social Sciences I (Finite Mathematics)
Contemporary Mathematics I
Elementary Statistical Methods
Precalculus Math
Calculus I
Common Business Core and Major Specific Requirements 2
BCIS 1305Business Computer Applications3
BUSI 1301Business Principles3
Select one of the following:3-4
Plane Trigonometry
Math for Business & Social Sciences I (Finite Mathematics)
Math for Business & Social Sciences II (Business Calculus)
Precalculus Math
Calculus I
ACCT 2301Principles of Accounting I-Financial3
ACCT 2302Principles of Accounting II-Managerial3
BUSI 2301Business Law I3
BUSI 2311Business Statistics3
ECON 2301 [shared] Principles of Macroeconomics
ECON 2302Principles of Microeconomics3
BUSI 3312 [WI] Business Communication3
FINC 3301Principles of Financial Management3
MGMT 3300Principles of Management3
MKTG 3312Marketing3
BCIS 4350Management Information Systems3
BCIS 4355Global Information Systems3
BUSI 4359 [WI] Business Strategy3
Major Specific Courses 2
Select one of the following:3
Java Programming
C# Programming
Select one of the following:3
Advanced Java Programming
Advanced C# Programming
BCIS 3347Data Communications3
BCIS 3389 [WI] System Analysis and Design3
BCIS 4301Database Theory and Practice3
Elective(s)
Elective(s)3
Total Hours105
Additional Required Courses for Concentrations
Information Systems
BCIS or COSC Electives (12 hours Advanced) 215
Total Hours15
Accelerated MIS/MS Information Systems
BCIS or COSC Electives (6 hours Advanced) 29
BCIS 5000 Level Elective 23
BCIS 5311Managing Information Systems 23
Total Hours15
1

 COMM 2302 Business and Professional Speaking is recommended.

2

Requirements in the Common Business Core and Major Specific areas require a grade of "C" or Better.

Academic Advising Guides

Academic Advising Guides area available at the following website:

https://web.tarleton.edu/majorinfo/

Business Computer Information Systems Courses

BCIS 1305. Business Computer Applications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Introduces and develops foundational skills in applying essential and emerging business productivity information technology tools. The focus of this course is on business productivity software applications, including word processing, spreadsheets, databases, presentation graphics, data analytics, and business-oriented utilization of the internet.

BCIS 1315. Principles of Web Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course teaches students how to plan, design, and create professional websites using the latest industry tools. Students will gain a basic understanding of web design and will explore topics such as planning, accessibility, and operational issues surrounding web design.

BCIS 1317. Personal Computer Maintenance and Hardware. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An enhanced study of technology and hardware operation of microcomputers, their peripherals, and operating systems. Also considered are hardware configuration and selection, installation, test procedures, and maintenance.

BCIS 3300. Computer Technology and Impact. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The course explores the relationship between technology and society examining past, present, and future technologies Many topics are present including hardware and software fundamentals, the relationship between technology and society, technology and values, sociotechnical systems, and future challenges of technology and society. An emphasis is placed on businesses and the place of business in society utilizing information technologies.

BCIS 3302. Database and Data Management for Small Businesses. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies relational database packages. In addition, students improve their knowledge and skill with a current personal computer operating system.

BCIS 3305. Operating Systems Theory and Practice. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of the history, development, and principles of computer operating systems and their variants in mainframe, minicomputer, server, and microcomputer application environments. Topics will include related software issues, programming capabilities, and job control languages. Selected operating systems representing various hardware environments will be studied.

BCIS 3315. Web Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Students will explore the underlying technical foundations of web design and programming. Emphasis will be placed on HTML and CSS coding as well as principles of client side scripting languages such as Javascript.

BCIS 3332. Java Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A first course in the Java programming language. Covers the basic structure of Java, all standard features, data representation, and simple I/O. Students will analyze and program several representative programs.

BCIS 3333. C# Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A first course in the C# programming language. Covers the basic structure of C#, all standard features, data representation, and simple I/O. Students will analyze and program several representative problems.

BCIS 3342. Advanced Java Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An advanced course in the Java programming language. Covers advanced Java capabilities such as class features, error handling, graphical user interfaces, applets, and advanced object-oriented programming techniques. Students will analyze and program several representative problems. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.

BCIS 3343. Advanced C# Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Advanced programming using the C# programming language to create Windows applications in an Internet and intra-network environment. Explores object-oriented design, client-server interaction, event-driven programming, graphical user interfaces, distributed data, and distributed applications. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.

BCIS 3347. Data Communications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of voice and data communications technologies, concepts, and applications, including communications terminology, hardware, software, protocols, and managerial issues in data and voice communications. Topics will include alternatives available in hardware, software, and transmission facilities, design integration, selection and implementation of communications solutions. In addition, students will explore the current and future impact and direction of these technologies.

BCIS 3348. Network Architecture Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of network architecture, industry standards and communications protocols, the placement of networking devices and components, transmission media selection, logical and physical topologies, data transmission, and structured cabling for local area networks (LANs) and wide area networks (WANs). Network designs will include required components and address services as specified in an industry specific Request for Proposal (RFP). Application exercises will include preparing and presenting a design proposal in response to an RFP and installation, configuration, testing and troubleshooting of WAN/LAN wiring interface technologies. Prerequisite: BCIS 3347 or the approval of the department head.

BCIS 3389. System Analysis and Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]

A study of the systematic analysis, design, and implementation of software systems with special emphasis on the processes and skills used in the first four stages of the System Development Life Cycle. Traditional and current methodologies, including computer aided analysis and design tools will be considered. Topics will be approached through project-oriented cases and projects, which integrate theory and practical application. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.

BCIS 4084. Internship. 1-6 Credit Hours (Lecture: 0 Hours, Lab: 1-20 Hours).

Preapproved and supervised work experience in a Computer Information Systems related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisite: Approval of department head.

BCIS 4086. Problems. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0-0 Hours).

Selected individual topics in business on technical computer applications, practicum, field project, or other suitable computer studies. May be repeated for a maximum of 6 semester hours credit. Prerequisites: Approval of instructor and department head.

BCIS 4090. Special Topics in Computer Information Systems. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0-0 Hours).

An examination of current topics in computer information systems. Readings required from current computer information systems publications and other related periodicals. May be repeated for credit when topics vary. Prerequisite: 9 hours in BCIS.

BCIS 4301. Database Theory and Practice. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Database concepts and structures. File and data management principles underlying database construction. Fundamental types of database models, with emphasis on relational databases as well as on major non-relational forms. Practice in analysis, design, development, and optimization of working database applications on a variety of problems. Small and large system databases will be considered. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.

BCIS 4308. Advanced Programming Language. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Develops the programming proficiency in a modern programming language. Students complete many programming assignments to achieve necessary knowledge and skills. May be repeated as topics vary. Prerequisite Approval of instructor or department head. Prerequisite: Approval of instructor or department head.

BCIS 4315. Interactive and Applied Multimedia. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An exploration of multimedia tools and their relationships to various disciplines of study. A review of the principles of multimedia and the effective uses of multimedia will be conducted. The production and design of multimedia systems will culminate the course of study.

BCIS 4320. Computer Forensics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course will examine the principles and practice of conducting computer forensics investigations for both criminal and business application. Students will apply investigative methods to properly conduct a computer forensics investigation beginning with a discussion of ethics. Students will examine and use various technologies, software and procedures applicable to forensic investigation. The course will also cover the legal responsibilities and key evidentiary procedures necessary to conduct the computer forensics process. Students should have a working knowledge of hardware and operating systems to maximize their success on projects and exercises in this course. Prerequisite: Junior Standing or the approval of the instructor or department head.

BCIS 4342. Ethical Hacking & Network Defense. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Introduces intrusion security testing as a method for improving network defense to computer users with a solid grounding in computer and networking basics. Students will learn how to identify network security vulnerabilities by employing the techniques and software normally used by hackers to compromise networks. Students will then learn the process of determining the best practices in how to secure those vulnerabilities. Topics will include the mission and limitations of security and penetration testers along with the legal ramifications and restrictions involved. Students will be study the various methods of hackers, operating systems threats for Windows and UNIX based systems, cryptography, and modern network protection systems. Prerequisite: Junior standing or approval of instructor or department head.

BCIS 4343. Advanced Systems Analysis. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course concentrates on advanced systems analysis concepts with an emphasis in data and process decomposition and modeling. CASE tools support both the models and the interaction analysis of processes and data. The enterprise-wide view of system analysis stresses the theory behind and the generation of normalized relational database tables. Course includes material on user-centered requirements gathering and analysis. Prerequisites: BCIS 3389, and 4301 or approval of department head.

BCIS 4344. Advanced System Design and Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This capstone course places a strong emphasis on combining the best practices of system design, including the professional, interpersonal, and technical skills required to analyze, propose, develop, and build modern large-scale business information software systems. The student will apply information engineering principles and theory to the design and development of a complex interactive system using software engineering and data management tools. This approach will involve all the stages of the full system development life cycle, through construction and implementation. This course serves to integrate the skills of the senior CIS student. Prerequisite: BCIS 4343 or approval of the instructor or department head.

BCIS 4345. Network and Systems Security. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies the issues of Network and Systems Security as a continuous process involving analysis, implementation, evaluation and maintenance. Topics will include addressing computer-related risks, case analysis, and future trends. The course will provide approaches, techniques, and best practices for securing modern electronic data systems. Areas covered include electronic information and message security, database and file integrity, physical security, security management, security risk analysis, and encryption. Prerequisite: BCIS 3347 or approval of department head.

BCIS 4347. Advanced Database Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies the theory and practice in the analysis, design, development, implementation, and optimization of working database applications on a variety of problems focusing on topics such as database administration. Prerequisite: BCIS 4301 or approval of instructor or department head.

BCIS 4350. Management Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course investigates management issues related to business information systems designed to meet the informational needs of the various business subsystems. The concepts of systems development, security, privacy and ethics associated with information systems are stressed. Prerequisite: BCIS 1305 or department head approval.

BCIS 4352. Structured Query Language. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of SQL, including relational database schema in SQL, formulating SQL queries and sub queries of varying complexity, embedding SQL statements in a host language, defining and querying data views in SQL, and other related topics. Prerequisite: BCIS 4301 or approval of instructor or department head.

BCIS 4355. Global Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of the international issues surrounding the planning, implementation, and management of global information systems. Topics covered include development and planning of offshoring programs, cultural aspects of information systems development and deployment and legal issues of global information systems. Prerequisite: Junior Standing.

BCIS 4359. Strategic Application of Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]

A capstone course exploring the strategic alignment between business and information systems, the integration of information systems and other business functions to solve problems and facilitate decision making. Using case studies extensively, this course is designed to be taken by seniors during their last semester so they may demonstrate their ability to synthesize what they have learned over their course of study. Prerequisites: BCIS 3333 (or BCIS 3332), BCIS 3347, BCIS 3389, BCIS 4301, and BCIS 4350 or approval of department head.

BCIS 4376. Network Administration. 3 Credit Hours (Lecture: 3 Hours, Lab: 2 Hours).

Studies communications architectures, protocols, and interfaces as they relate to network operating systems. Topics will include communications networking techniques such as circuit switching, packet switching, broadcast networking and internetworking. Also included will be installation, configuration, client handling, basic security, and troubleshooting of a network operating system. A modern network operating system will be used to provide extensive hands-on experience in configuring and administrating a network. Prerequisite: BCIS 3347 or approval of instructor or department head Lab fee: $2.

BCIS 4378. Comprehensive Networking. 3 Credit Hours (Lecture: 3 Hours, Lab: 2 Hours).

A comprehensive course requiring the student to plan, analyze, design, install, and configure a working computer network. Application exercises include the installation and configuration of a network operating system, the creation of required used interfaces, establishing network security, and establishing print services for a network. A modern network operating system will be used for extensive hands-on computer exercises to practice and demonstrate network skills. Prerequisite: BCIS 3347 or approval of instructor or department head Lab fee: $2.

BCIS 4379. The Technology of E-Business. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course examines the linkage of organizational strategy and electronic methods of delivering products, services and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered.

BCIS 4385. Professional Development Seminar. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Professional-level enrichment for CIS majors with activities which may include participation in professional organizations, current events, research and presentations, job market analysis, interviewing and resume preparation. Prerequisite: 24 hours of BCIS/CIS courses or approval of department head.

Marketing Courses

MKTG 2314. Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy.

MKTG 3312. Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy.

MKTG 3315. Personal Selling. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of the role and function of personal selling as a part of the marketing mix. Techniques in identifying and locating prospective customers, approaching the prospect, presentation, and demonstrations of products and services, closing the sale, and servicing customer accounts are covered in theory and practice. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 3316. Consumer Behavior. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Acquaints students with individual and group behavior of people performing in consumer role. Considers such topics as buying motives, social class, and research techniques in consumer behavior. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 3317. Retailing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Fundamental operations of retailing, studying of buying practices, pricing, store locations and layout, sales promotions, personnel management, and stock control. Designed to aid the student seeking a general knowledge of the retail field as well as those specializing in Marketing. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 3318. Promotional Strategy. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The study of a controlled, integrated program of promotional variables. Designed to present a company and its products to prospective customers; to promote need-satisfying attributes of products toward the end of facilitating sales and long-run performance. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 4084. Internship. 1-6 Credit Hours (Lecture: 0 Hours, Lab: 1-20 Hours).

Preapproved and supervised work experience in a marketing related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisite: Either MKTG 2314 or MKTG 3312, and approval of Department Head.

MKTG 4086. Problems. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 1-3 Hours).

A directed study of selected problems in marketing. May be repeated with approval of the department head. Prerequisites: Approval of instructor and Department Head.

MKTG 4090. Special Topics in Marketing. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0 Hours).

An examination of current topics in marketing. Readings required from current marketing publications and other related periodicals. May be repeated for credit when topics vary. Prerequisite: 9 hours of MKTG.

MKTG 4302. Services Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Introduce the student to the service environment. An in-depth analysis of the most successful service-oriented industries and firms within the world's fastest-growing economic sector will be presented. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 4312. Sales Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Administration of an effective sales force, including strategy, planning, recruiting, training, motivating, coordinating, leading, and directing sales forces at all levels of marketing enterprises. Prerequisites: Either MKTG 2314 or MKTG 3312, and MKTG 3315.

MKTG 4314. Supply Chain and Logistics Concepts. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Explore key business concepts, issues and decisions required for the organization and management of supply chains within the global marketplace. Supply Chain Management involves planning and coordinating the value-added activities and flow of materials, finished goods and information. Supply chain organizations participate in the product fulfillment process so that products are distributed to customers in the right quantity, time, and at the lowest cost subject to customer expectation and other service requirements. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 4315. Marketing Research. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Familiarizes students with the accurate, objective, and systematic gathering, recording, and analyzing of data about problems relating to marketing goods and services. Prerequisites: Either MKTG 2314 or MKTG 3312, and either BUSI 2311 or BUSI 3311.

MKTG 4316. Marketing Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The application of strategic planning and management of all functional aspects of the marketing operation of an enterprise using comprehensive analytical methods and an integrated marketing mix. Prerequisites: Either MKTG 2314 or MKTG 3312, and 6 hours of upper level MKTG.

MKTG 4354. International Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A global approach to the study of comparative marketing systems, including economic, social, technological, governmental, and political environments as they affect international marketing operations. Prerequisite: MKTG 2314 or MKTG 3312.

MKTG 4385. Seminar in Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of selected topics dealing with problems or unique needs of Marketing. May be repeated for credit as topics vary. Prerequisite: Approval from instructor & department head.

MKTG 4389. Global Marketing Practices. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of basic international business concepts, cultural literacy, and discipline specific content are then applied to practical experiences and activities in the foreign country visited. A study abroad at the student's expense is required. Student may complete a maximum of six hours of COBA sponsored study abroad toward degree completion. Field assignment fee of $50. Prerequisites: Either MKTG 2314 or MKTG 3312, or approval of instructor and department head.

Dr. Robert Pellegrino
Department of Marketing and Computer Information Systems
Business Building, Room 159
Box T-0170
Stephenville, Texas 76402
(254) 968-9047
pellegrino@tarleton.edu
http://www.tarleton.edu/cis/

Professors

  • Jones, Dr. Dennis
  • Shao. Dr. Chris
  • Schuessler, Dr. Joseph H.
  • Schultz, Dr. Leah
  • Sharp, Dr. Jason

Associate professors

  • Hsu, Dr. Chun-Kai "Tommy"
  • Kilic, Dr. Ceyhan
  • Pellegrino, Dr. Robert
  • Wu, Dr. Yi-Chia

Assistant professors

  • Dearing, Mr. Auther
  • Chen, Dr. Aray
  • Senn, Dr. Will
  • To, Dr. Rita

Visiting Instructor

  • Whitson, Ms. Tara