Marketing and Computer Information Systems
Department website: https://www.tarleton.edu/mcis/
Welcome to the Department of Marketing and Computer Information Systems at Tarleton State University! Our department offers a diverse range of programs that blend marketing strategies with cutting-edge information systems, providing students with a comprehensive understanding of the modern business landscape. Through innovative coursework, hands-on experiences, and dedicated faculty, we aim to prepare students for success in the dynamic fields of marketing and computer information systems. The department offers two disciplines of study leading to four different undergraduate degrees:
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Science (BS) in Computer Information Systems
- Bachelor of Business Administration (BBA) in Management Information Systems
- Bachelor of Applied Arts and Sciences (BAAS) in Information Technology
Additionally, you can Immerse yourself in the world of cybersecurity with our department's specialized certificate program, enhancing your skills in this critical field. You can also explore accelerated options to seamlessly transition into our Master's in Information Systems, providing a time-efficient and cost-effective educational journey.
BBA-Marketing
With a focus on entrepreneurship, the BBA in Marketing accredited degree program provides knowledge and skills in all foundational marketing-related disciplines, including advertising, sales and pricing, as well as product design, quality and distribution. Business core requirements integrated within the marketing degree program curriculum also educate undergraduate learners in basic business principles that are highly desired by many industry employers. With hands-on, real-world experience, you’ll learn how to make important business decisions to solve problems with innovative, creative solutions. Marketing is a business discipline that involves the process of trying to persuade consumers to use or buy your product or service through promotion. In today's job market, marketing is a fast-growing, exciting and highly sought out business profession. Business administration bachelor’s degrees are well-balanced programs for learners interested in marketing as a career. A strong curriculum with internship opportunities will help you gain the theoretical knowledge and practical experience you need for marketing as a career.
| General Education Requirements | 42 | |
| Select one of the following (shared with the General Education Core) | ||
| College Algebra | ||
| Math for Business & Social Sciences I (Finite Mathematics) | ||
| Contemporary Mathematics I | ||
| Elementary Statistical Methods | ||
| Precalculus Math | ||
| Calculus I | ||
| Common Business Core and Major Specific Requirements 1 | ||
| BCIS 1305 | Business Computer Applications | 3 |
| BUSI 1301 | Business Principles | 3 |
| Select one of the following: | 3-4 | |
| Plane Trigonometry | ||
| Math for Business & Social Sciences I (Finite Mathematics) | ||
| Math for Business & Social Sciences II (Business Calculus) | ||
| Precalculus Math | ||
| Calculus I | ||
| ACCT 2301 | Principles of Accounting I-Financial | 3 |
| ACCT 2302 | Principles of Accounting II-Managerial | 3 |
| BUSI 2301 | Business Law I | 3 |
| BUSI 2305 | Business Statistics | 3 |
| ECON 2301 [shared] | Principles of Macroeconomics | |
| ECON 2302 | Principles of Microeconomics | 3 |
| BUSI 3312 | Business Communication | 3 |
| FINC 3301 | Principles of Financial Management | 3 |
| MGMT 3300 | Principles of Management | 3 |
| MKTG 3312 | Marketing | 3 |
| BCIS 4350 | Management Information Systems | 3 |
| BUSI 4344 | Introduction to International Business | 3 |
| BUSI 4359 | Business Strategy | 3 |
| Major Specific Courses 1 | ||
| PSYC 2301 | General Psychology | 3 |
| Select one of the following: | 3 | |
| Web Development | ||
| Special Topics in Computer Information Systems | ||
| The Technology of E-Business | ||
| MKTG 3315 | Personal Selling | 3 |
| MKTG 3316 | Consumer Behavior | 3 |
| MKTG 4315 | Marketing Research | 3 |
| MKTG 4316 | Marketing Management | 3 |
| MKTG 4354 | International Marketing | 3 |
| Select three of the following: | 9 | |
| Retailing | ||
| Promotional Strategy | ||
| Internship | ||
| Problems | ||
| Special Topics in Marketing | ||
| Services Marketing | ||
| Sales Management | ||
| Supply Chain and Logistics Concepts | ||
| Global Marketing Practices | ||
| Elective(s) | ||
| Electives | 3 | |
| Total Hours | 120 | |
BS-Computer Information Systems
Embark on a journey into the dynamic world of technology with our Bachelor of Science in Computer Information Systems program at Tarleton State University. This program will equip you with the skills and knowledge needed to excel in the rapidly evolving field of information systems, fostering a deep understanding of technology's role in contemporary business environments. As a STEM program as defined by the Department of Homeland Security (DHS), this designation has a direct impact on international learners interested in this program as it allows those with F-1 visas to remain in the United States after graduation for an additional 24 months under the optional practical training STEM extension. This extension makes it possible for you to undertake practical training for a total of 36 months. If this is of interest to you, reach out to the International Programs office for more detail and enroll today!
| General Education Requirements 1 | 42 | |
| Major Specific Requirements 2 | ||
| ACCT 3300 | Accounting Concepts 3 | 3 |
| MGMT 3300 | Principles of Management | 3 |
| MKTG 3312 | Marketing | 3 |
| Select one of the following: | 3 | |
| Business Communication | ||
| Professional Writing | ||
| BCIS 1305 | Business Computer Applications | 3 |
| BCIS 1317 | Personal Computer Maintenance and Hardware | 3 |
| BCIS 3315 | Web Development | 3 |
| Select one of the following | 3 | |
| Java Programming | ||
| C# Programming | ||
| Select one of the following: | 3 | |
| Advanced Java Programming | ||
| Advanced C# Programming | ||
| BCIS 3347 | Data Communications | 3 |
| BCIS 3389 | System Analysis and Design | 3 |
| BCIS 4301 | Database Theory and Practice | 3 |
| BCIS 4316 | Managing IT Projects | 3 |
| BCIS 4350 | Management Information Systems | 3 |
| BCIS 4385 | Professional Development Seminar | 3 |
| 6 HRS BCIS or COSC Electives (any level) | 6 | |
| Elective(s) | ||
| Electives | 6 | |
| Total Hours | 99 | |
Accelerated CIS/MS Information Systems
| 15 HRS Upper Level BCIS or COSC or CRIJ 3315 or CRIJ 4353 2 | 15 | |
| BCIS 5000 Level Elective 2 | 3 | |
| BCIS 5311 | Managing Information Systems 2 | 3 |
| Total Hours | 21 | |
Cyber Security Concentration and Certificate
| Cyber Security Certificate | 15 | |
| Computer Forensics | ||
| Ethical Hacking & Network Defense | ||
| Network and Systems Security | ||
| Rules of Criminal Evidence | ||
| Global Cyber-Security | ||
| Additional Advanced Electives Required for the Concentration: | ||
| 6 HRS Upper Level BCIS or COSC 4 | 6 | |
| Total Hours | 21 | |
Cyber Security Concentration and Certificate/Accelerated CIS/MS Information Systems
| Cyber Security Certificate | 15 | |
| Computer Forensics | ||
| Ethical Hacking & Network Defense | ||
| Network and Systems Security | ||
| Rules of Criminal Evidence | ||
| Global Cyber-Security | ||
| Additional Advanced Coursework Required for the Concentration: | ||
| BCIS 5000 Level Elective 5 | 3 | |
| BCIS 5311 | Managing Information Systems | 3 |
| Total Hours | 21 | |
Information Systems
| 21 HRS Upper Level BCIS or COSC or CJ 3315 or CRIJ 4353 2 | 21 | |
| Total Hours | 21 | |
BAAS-Information Technology
Unlock the potential of your career in Information Technology with our Bachelor of Applied Arts and Sciences (BAAS) program at Tarleton State University. Designed for working professionals, this program offers a flexible and practical approach to gaining expertise in IT, ensuring you're well-prepared for the challenges and opportunities in today's technology-driven world. The BAAS-IT program provides you with several options that allow you to augment your degree be more competitive in the marketplace as well as accelerate your path towards completing a master's degree in Information Systems. As a STEM program as defined by the Department of Homeland Security (DHS), this designation has a direct impact on international learners interested in this program as it allows those with F-1 visas to remain in the United States after graduation for an additional 24 months under the optional practical training STEM extension. This extension makes it possible for you to undertake practical training for a total of 36 months. If this is of interest to you, reach out to the International Programs office for more detail and enroll today!
| General Education Requirements | 42 | |
| Major Specific Requirements 1 | ||
| BCIS 1305 | Business Computer Applications | 3 |
| Choose one of the following: | 3 | |
| Java Programming | ||
| C# Programming | ||
| BCIS 3315 | Web Development | 3 |
| BCIS 3347 | Data Communications | 3 |
| BCIS 3389 | System Analysis and Design | 3 |
| BCIS 4301 | Database Theory and Practice | 3 |
| Choose One of the Following: | 3 | |
| Managing IT Projects | ||
| Project Management | ||
| BCIS 4350 | Management Information Systems | 3 |
| BCIS 4385 | Professional Development Seminar | 3 |
| BCIS or COSC (Any Level) 1, 2 | 0-21 | |
| Choose one of the following: | 3 | |
| Professional Writing | ||
| Business Communication | ||
| Electives and/or Prior Learning Credit | ||
| Prior Learning Credit | 12-33 | |
| Total Hours | 105 | |
Accelerated IT/MS Information Technology
| Electives | 3 | |
| Advanced Electives from BCIS or COCS or CRIJ 3315 or CRIJ 4353 1 | 6 | |
| BCIS 5000 Level Elective 1 | 3 | |
| BCIS 5311 | Managing Information Systems 1 | 3 |
| Total Hours | 15 | |
Cyber Security Concentration and Certificate
| Cyber Security Certificate | ||
| BCIS 4320 | Computer Forensics | 3 |
| BCIS 4342 | Ethical Hacking & Network Defense | 3 |
| BCIS 4345 | Network and Systems Security | 3 |
| CRIJ 3315 | Rules of Criminal Evidence | 3 |
| CRIJ 4353 | Global Cyber-Security | 3 |
| Total Hours | 15 | |
Information Technology
| Electives | 3 | |
| Advanced Electives from BCIS or COCS or CRIJ 3315 or CRIJ 4353 1 | 12 | |
| Total Hours | 15 | |
BBA-Management Information Systems
Embark on a dynamic career in the intersection of business and technology with our Bachelor of Business Administration (BBA) in Management Information Systems at Tarleton State University. This program equips you with the skills to leverage information systems for strategic business advantages, preparing you to thrive in the ever-evolving digital landscape. The BBA-MIS program provide you with several options that allow you to augment your degree to make you more competitive in the marketplace as well as accelerate your path towards completing a master's degree in Information Systems. Designated as a STEM program as defined by the Department of Homeland Security (DHS), this designation has a direct impact on international learners interested in this program as it allows those with F-1 visas to remain in the United States after graduation for an additional 24 months under the optional practical training STEM extension. This extension makes it possible for you to undertake practical training for a total of 36 months. If this is of interest to you, reach out to the International Programs office for more detail and enroll today!
| General Education Requirements 1 | 42 | |
| Select one of the following shared with the General Education Core) | ||
| College Algebra | ||
| Math for Business & Social Sciences I (Finite Mathematics) | ||
| Contemporary Mathematics I | ||
| Elementary Statistical Methods | ||
| Precalculus Math | ||
| Calculus I | ||
| Common Business Core and Major Specific Requirements 2 | ||
| BCIS 1305 | Business Computer Applications | 3 |
| BUSI 1301 | Business Principles | 3 |
| Select one of the following: | 3-4 | |
| Plane Trigonometry | ||
| Math for Business & Social Sciences I (Finite Mathematics) | ||
| Math for Business & Social Sciences II (Business Calculus) | ||
| Precalculus Math | ||
| Calculus I | ||
| ACCT 2301 | Principles of Accounting I-Financial | 3 |
| ACCT 2302 | Principles of Accounting II-Managerial | 3 |
| BUSI 2301 | Business Law I | 3 |
| BUSI 2305 | Business Statistics | 3 |
| ECON 2301 [shared] | Principles of Macroeconomics | |
| ECON 2302 | Principles of Microeconomics | 3 |
| BUSI 3312 | Business Communication | 3 |
| FINC 3301 | Principles of Financial Management | 3 |
| MGMT 3300 | Principles of Management | 3 |
| MKTG 3312 | Marketing | 3 |
| BCIS 4350 | Management Information Systems | 3 |
| Select one of the following | 3 | |
| Global Information Systems | ||
| Introduction to International Business | ||
| International Economics | ||
| International Financial Management | ||
| BUSI 4359 | Business Strategy | 3 |
| Major Specific Courses 2 | ||
| Select one of the following: | 3 | |
| Java Programming | ||
| C# Programming | ||
| Select one of the following: | 3 | |
| Advanced Java Programming | ||
| Advanced C# Programming | ||
| BCIS 3347 | Data Communications | 3 |
| BCIS 3389 | System Analysis and Design | 3 |
| BCIS 4301 | Database Theory and Practice | 3 |
| BCIS 4385 | Professional Development Seminar | 3 |
| Total Hours | 105 | |
Accelerated MIS/MS Information Systems
| BCIS or COSC Electives (3 hours Advanced) 2 | 6 | |
| BCIS 5000 Level Elective 2 | 3 | |
| BCIS 5311 | Managing Information Systems 2 | 3 |
| Elective(s) | 3 | |
| Total Hours | 15 | |
Cyber Security Concentration and Certificate
| BCIS 4320 | Computer Forensics | 3 |
| BCIS 4342 | Ethical Hacking & Network Defense | 3 |
| BCIS 4345 | Network and Systems Security | 3 |
| CRIJ 3315 | Rules of Criminal Evidence | 3 |
| CRIJ 4353 | Global Cyber-Security | 3 |
| Total Hours | 15 | |
Information Systems
| BCIS or COSC Electives (9 hours Advanced) 2 | 12 | |
| Elective(s) | 3 | |
| Total Hours | 15 | |
Certificate in Cybersecurity
| CRIJ 3315 | Rules of Criminal Evidence | 3 |
| BCIS 4320 | Computer Forensics | 3 |
| BCIS 4342 | Ethical Hacking & Network Defense | 3 |
| BCIS 4345 | Network and Systems Security | 3 |
| CRIJ 4353 | Global Cyber-Security | 3 |
| Total Hours | 15 | |
Accelerated Program
The MS-Information Systems includes an accelerated option, allowing you to begin your graduate studies early and shortening your time to graduation, saving you money. If interested, you should consider this option early in your program and work with your Academic Adviser to select the appropriate degree plan options:
- BS-CIS: Accelerated CIS/MS Information Systems
- BAAS-IT: Accelerated IT/MS Information Technology
- BBA-MIS: Accelerated MIS/MS Information Systems
In the accelerated program, in your second to last semester, you should work with the COB Graduate Programs Manager to complete the Graduate Student Provisional Form, enabling you to register for graduate classes in your final semester. In your final semester, you will take BCIS 5311 plus an additional BCIS graduate elective, to serve as undergraduate electives and also begin work towards your MS in Information Systems program. You should also complete your application to the College of Graduate Studies during your final semester in preparation for admittance into the graduate program.
Academic Appeals Process
In accordance with Tarleton State University policy, the College of Business hereby adopts the following as its procedure for academic appeals. If you encounter a grievance, academic in nature, you should review the Satisfactory Academic Performance section on the Student Services and Resources page.
Other Information
Business Computer Information Systems Courses
BCIS 1305. Business Computer Applications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Introduces and develops foundational skills in applying essential and emerging business productivity information technology tools. The focus of this course is on business productivity software applications, including word processing, spreadsheets, databases, presentation graphics, data analytics, and business-oriented utilization of the internet.
BCIS 1315. Principles of Web Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course teaches students how to plan, design, and create professional websites using the latest industry tools. Students will gain a basic understanding of web design and will explore topics such as planning, accessibility, and operational issues surrounding web design.
BCIS 1317. Personal Computer Maintenance and Hardware. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
An enhanced study of technology and hardware operation of microcomputers, their peripherals, and operating systems. Also considered are hardware configuration and selection, installation, test procedures, and maintenance.
BCIS 3300. Computer Technology and Impact. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
The course explores the relationship between technology and society examining past, present, and future technologies Many topics are present including hardware and software fundamentals, the relationship between technology and society, technology and values, sociotechnical systems, and future challenges of technology and society. An emphasis is placed on businesses and the place of business in society utilizing information technologies.
BCIS 3302. Database and Data Management for Small Businesses. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Studies relational database packages. In addition, students improve their knowledge and skill with a current personal computer operating system.
BCIS 3305. Operating Systems Theory and Practice. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of the history, development, and principles of computer operating systems and their variants in mainframe, minicomputer, server, and microcomputer application environments. Topics will include related software issues, programming capabilities, and job control languages. Selected operating systems representing various hardware environments will be studied.
BCIS 3315. Web Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Students will explore the underlying technical foundations of web design and programming. Emphasis will be placed on HTML and CSS coding as well as principles of client side scripting languages such as Javascript.
BCIS 3332. Java Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A first course in the Java programming language. Covers the basic structure of Java, all standard features, data representation, and simple I/O. Students will analyze and program several representative programs.
BCIS 3333. C# Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A first course in the C# programming language. Covers the basic structure of C#, all standard features, data representation, and simple I/O. Students will analyze and program several representative problems.
BCIS 3342. Advanced Java Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
An advanced course in the Java programming language. Covers advanced Java capabilities such as class features, error handling, graphical user interfaces, applets, and advanced object-oriented programming techniques. Students will analyze and program several representative problems. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.
BCIS 3343. Advanced C# Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Advanced programming using the C# programming language to create Windows applications in an Internet and intra-network environment. Explores object-oriented design, client-server interaction, event-driven programming, graphical user interfaces, distributed data, and distributed applications. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.
BCIS 3347. Data Communications. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of voice and data communications technologies, concepts, and applications, including communications terminology, hardware, software, protocols, and managerial issues in data and voice communications. Topics will include alternatives available in hardware, software, and transmission facilities, design integration, selection and implementation of communications solutions. In addition, students will explore the current and future impact and direction of these technologies.
BCIS 3348. Network Architecture Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of network architecture, industry standards and communications protocols, the placement of networking devices and components, transmission media selection, logical and physical topologies, data transmission, and structured cabling for local area networks (LANs) and wide area networks (WANs). Network designs will include required components and address services as specified in an industry specific Request for Proposal (RFP). Application exercises will include preparing and presenting a design proposal in response to an RFP and installation, configuration, testing and troubleshooting of WAN/LAN wiring interface technologies. Prerequisite: BCIS 3347 or the approval of the department head.
BCIS 3389. System Analysis and Design. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]
A study of the systematic analysis, design, and implementation of software systems with special emphasis on the processes and skills used in the first four stages of the System Development Life Cycle. Traditional and current methodologies, including computer aided analysis and design tools will be considered. Topics will be approached through project-oriented cases and projects, which integrate theory and practical application. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.
BCIS 4084. Internship. 1-6 Credit Hours (Lecture: 0 Hours, Lab: 1-20 Hours).
Preapproved and supervised work experience in a Computer Information Systems related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisite: Approval of department head.
BCIS 4086. Problems. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0-0 Hours).
Selected individual topics in business on technical computer applications, practicum, field project, or other suitable computer studies. May be repeated for a maximum of 6 semester hours credit. Prerequisites: Approval of instructor and department head.
BCIS 4090. Special Topics in Computer Information Systems. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0-0 Hours).
An examination of current topics in computer information systems. Readings required from current computer information systems publications and other related periodicals. May be repeated for credit when topics vary. Prerequisite: 9 hours in BCIS.
BCIS 4301. Database Theory and Practice. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Database concepts and structures. File and data management principles underlying database construction. Fundamental types of database models, with emphasis on relational databases as well as on major non-relational forms. Practice in analysis, design, development, and optimization of working database applications on a variety of problems. Small and large system databases will be considered. Prerequisite: BCIS 3332 or BCIS 3333 or approval of department head.
BCIS 4308. Advanced Programming Language. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Develops the programming proficiency in a modern programming language. Students complete many programming assignments to achieve necessary knowledge and skills. May be repeated as topics vary. Prerequisite Approval of instructor or department head. Prerequisite: Approval of instructor or department head.
BCIS 4315. Interactive and Applied Multimedia. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
An exploration of multimedia tools and their relationships to various disciplines of study. A review of the principles of multimedia and the effective uses of multimedia will be conducted. The production and design of multimedia systems will culminate the course of study.
BCIS 4316. Managing IT Projects. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course explores the fundamentals of managing IT projects based on the Project Management Body of Knowledge developed by the Project Management Institute. Specifically, the course will focus on exploring the knowledge, skills, tools, and techniques used by an IT project manager to manage multiple project constraints with special emphasis on the triple constraints of scope, time, and costs. Prerequisite: BCIS 1305 and BCIS 3389.
BCIS 4320. Computer Forensics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course will examine the principles and practice of conducting computer forensics investigations for both criminal and business application. Students will apply investigative methods to properly conduct a computer forensics investigation beginning with a discussion of ethics. Students will examine and use various technologies, software and procedures applicable to forensic investigation. The course will also cover the legal responsibilities and key evidentiary procedures necessary to conduct the computer forensics process. Students should have a working knowledge of hardware and operating systems to maximize their success on projects and exercises in this course. Prerequisite: Junior Standing or the approval of the instructor or department head.
BCIS 4342. Ethical Hacking & Network Defense. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Introduces intrusion security testing as a method for improving network defense to computer users with a solid grounding in computer and networking basics. Students will learn how to identify network security vulnerabilities by employing the techniques and software normally used by hackers to compromise networks. Students will then learn the process of determining the best practices in how to secure those vulnerabilities. Topics will include the mission and limitations of security and penetration testers along with the legal ramifications and restrictions involved. Students will be study the various methods of hackers, operating systems threats for Windows and UNIX based systems, cryptography, and modern network protection systems. Prerequisite: Junior standing or approval of instructor or department head.
BCIS 4343. Advanced Systems Analysis. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course concentrates on advanced systems analysis concepts with an emphasis in data and process decomposition and modeling. CASE tools support both the models and the interaction analysis of processes and data. The enterprise-wide view of system analysis stresses the theory behind and the generation of normalized relational database tables. Course includes material on user-centered requirements gathering and analysis. Prerequisites: BCIS 3389, and 4301 or approval of department head.
BCIS 4344. Advanced System Design and Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This capstone course places a strong emphasis on combining the best practices of system design, including the professional, interpersonal, and technical skills required to analyze, propose, develop, and build modern large-scale business information software systems. The student will apply information engineering principles and theory to the design and development of a complex interactive system using software engineering and data management tools. This approach will involve all the stages of the full system development life cycle, through construction and implementation. This course serves to integrate the skills of the senior CIS student. Prerequisite: BCIS 4343 or approval of the instructor or department head.
BCIS 4345. Network and Systems Security. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Studies the issues of Network and Systems Security as a continuous process involving analysis, implementation, evaluation and maintenance. Topics will include addressing computer-related risks, case analysis, and future trends. The course will provide approaches, techniques, and best practices for securing modern electronic data systems. Areas covered include electronic information and message security, database and file integrity, physical security, security management, security risk analysis, and encryption. Prerequisite: BCIS 3347 or approval of department head.
BCIS 4347. Advanced Database Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Studies the theory and practice in the analysis, design, development, implementation, and optimization of working database applications on a variety of problems focusing on topics such as database administration. Prerequisite: BCIS 4301 or approval of instructor or department head.
BCIS 4350. Management Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course investigates management issues related to business information systems designed to meet the informational needs of the various business subsystems. The concepts of systems development, security, privacy and ethics associated with information systems are stressed. Prerequisite: BCIS 1305 or department head approval.
BCIS 4352. Structured Query Language. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of SQL, including relational database schema in SQL, formulating SQL queries and sub queries of varying complexity, embedding SQL statements in a host language, defining and querying data views in SQL, and other related topics. Prerequisite: BCIS 4301 or approval of instructor or department head.
BCIS 4355. Global Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of the international issues surrounding the planning, implementation, and management of global information systems. Topics covered include development and planning of offshoring programs, cultural aspects of information systems development and deployment and legal issues of global information systems. Prerequisite: Junior Standing.
BCIS 4359. Strategic Application of Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours). [WI]
A capstone course exploring the strategic alignment between business and information systems, the integration of information systems and other business functions to solve problems and facilitate decision making. Using case studies extensively, this course is designed to be taken by seniors during their last semester so they may demonstrate their ability to synthesize what they have learned over their course of study. Prerequisites: BCIS 3333 (or BCIS 3332), BCIS 3347, BCIS 3389, BCIS 4301, and BCIS 4350 or approval of department head.
BCIS 4376. Network Administration. 3 Credit Hours (Lecture: 3 Hours, Lab: 2 Hours).
Studies communications architectures, protocols, and interfaces as they relate to network operating systems. Topics will include communications networking techniques such as circuit switching, packet switching, broadcast networking and internetworking. Also included will be installation, configuration, client handling, basic security, and troubleshooting of a network operating system. A modern network operating system will be used to provide extensive hands-on experience in configuring and administrating a network. Prerequisite: BCIS 3347 or approval of instructor or department head Lab fee: $2.
BCIS 4378. Comprehensive Networking. 3 Credit Hours (Lecture: 3 Hours, Lab: 2 Hours).
A comprehensive course requiring the student to plan, analyze, design, install, and configure a working computer network. Application exercises include the installation and configuration of a network operating system, the creation of required used interfaces, establishing network security, and establishing print services for a network. A modern network operating system will be used for extensive hands-on computer exercises to practice and demonstrate network skills. Prerequisite: BCIS 3347 or approval of instructor or department head Lab fee: $2.
BCIS 4379. The Technology of E-Business. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
This course examines the linkage of organizational strategy and electronic methods of delivering products, services and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered.
BCIS 4385. Professional Development Seminar. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Professional-level enrichment for CIS majors with activities which may include participation in professional organizations, current events, research and presentations, job market analysis, interviewing and resume preparation. Prerequisite: 24 hours of BCIS/CIS courses or approval of department head.
Marketing Courses
MKTG 2314. Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy.
MKTG 3312. Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy.
MKTG 3315. Personal Selling. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of the role and function of personal selling as a part of the marketing mix. Techniques in identifying and locating prospective customers, approaching the prospect, presentation, and demonstrations of products and services, closing the sale, and servicing customer accounts are covered in theory and practice. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 3316. Consumer Behavior. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Acquaints students with individual and group behavior of people performing in consumer role. Considers such topics as buying motives, social class, and research techniques in consumer behavior. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 3317. Retailing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Fundamental operations of retailing, studying of buying practices, pricing, store locations and layout, sales promotions, personnel management, and stock control. Designed to aid the student seeking a general knowledge of the retail field as well as those specializing in Marketing. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 3318. Promotional Strategy. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
The study of a controlled, integrated program of promotional variables. Designed to present a company and its products to prospective customers; to promote need-satisfying attributes of products toward the end of facilitating sales and long-run performance. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 4084. Internship. 1-6 Credit Hours (Lecture: 0 Hours, Lab: 1-20 Hours).
Preapproved and supervised work experience in a marketing related position with a public or private business organization. May be repeated for a total of 6 hours credit. Prerequisite: Either MKTG 2314 or MKTG 3312, and approval of Department Head.
MKTG 4086. Problems. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 1-3 Hours).
A directed study of selected problems in marketing. May be repeated with approval of the department head. Prerequisites: Approval of instructor and Department Head.
MKTG 4090. Special Topics in Marketing. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0 Hours).
An examination of current topics in marketing. Readings required from current marketing publications and other related periodicals. May be repeated for credit when topics vary. Prerequisite: 9 hours of MKTG.
MKTG 4302. Services Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Introduce the student to the service environment. An in-depth analysis of the most successful service-oriented industries and firms within the world's fastest-growing economic sector will be presented. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 4312. Sales Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Administration of an effective sales force, including strategy, planning, recruiting, training, motivating, coordinating, leading, and directing sales forces at all levels of marketing enterprises. Prerequisites: Either MKTG 2314 or MKTG 3312, and MKTG 3315.
MKTG 4314. Supply Chain and Logistics Concepts. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Explore key business concepts, issues and decisions required for the organization and management of supply chains within the global marketplace. Supply Chain Management involves planning and coordinating the value-added activities and flow of materials, finished goods and information. Supply chain organizations participate in the product fulfillment process so that products are distributed to customers in the right quantity, time, and at the lowest cost subject to customer expectation and other service requirements. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 4315. Marketing Research. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
Familiarizes students with the accurate, objective, and systematic gathering, recording, and analyzing of data about problems relating to marketing goods and services. Prerequisites: Either MKTG 2314 or MKTG 3312, and either BUSI 2305 or BUSI 3311.
MKTG 4316. Marketing Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
The application of strategic planning and management of all functional aspects of the marketing operation of an enterprise using comprehensive analytical methods and an integrated marketing mix. Prerequisites: Either MKTG 2314 or MKTG 3312, and 6 hours of upper level MKTG.
MKTG 4354. International Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A global approach to the study of comparative marketing systems, including economic, social, technological, governmental, and political environments as they affect international marketing operations. Prerequisite: MKTG 2314 or MKTG 3312.
MKTG 4385. Seminar in Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of selected topics dealing with problems or unique needs of Marketing. May be repeated for credit as topics vary. Prerequisite: Approval from instructor & department head.
MKTG 4389. Global Marketing Practices. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).
A study of basic international business concepts, cultural literacy, and discipline specific content are then applied to practical experiences and activities in the foreign country visited. A study abroad at the student's expense is required. Student may complete a maximum of six hours of COBA sponsored study abroad toward degree completion. Field assignment fee of $50. Prerequisites: Either MKTG 2314 or MKTG 3312, or approval of instructor and department head.
Dr. Rajarshi V. Aroskar, (Acting) Department Head
Department of Marketing and Computer Information Systems
Business Building, Room 159
Box T-0170
Stephenville, Texas U.S.A. 76402
(254) 968-9047
raroskar@tarleton.edu
www.tarleton.edu/mcis
Professors
- Jones, Dr. Dennis
- Schuessler, Dr. Joseph H.
- Schultz, Dr. Leah
- Shao. Dr. Chris
Associate professors
- Hsu, Dr. Chun-Kai "Tommy"
- Kilic, Dr. Ceyhan
- Pellegrino, Dr. Robert
- Wu, Dr. Yi-Chia
Assistant professors
- Amin, Dr. M.A. Shariful
- Chen, Dr. Aray
- Flores, Dr. Javier
- Senn, Dr. Will
- To, Dr. Rita
Visiting Instructor
- Whitson, Ms. Tara
Adjuncts
- Holland, Ms. Jana
- Finch, Dr. James
- Shaw, Mr. Cory
- Rasmussen, Mr. Clay