Marketing and Computer Information Systems

Department website: https://www.tarleton.edu/mcis/

The first fully online information systems master’s program in Texas, COB's MS-IS program was also ranked No. 1 Best Master’s in Information Systems and Information Technology by Intelligent.com. Nationally recognized for value and affordability, the MS-IS program offers a broad, rigorous program that enhances your current skill set to prepare you for a career change or advancement within your existing field. Through online course work, you’ll explore all areas related to management information systems and gain a range of technical knowledge and skills to prepare you for making decisions related to information systems, information technology resources, business operations and personnel.

The MS in Information Systems is designed for working professionals to complete 36 hours of graduate credit, 100% online. The program is flexible and allows learners to complete classes remotely while balancing work and life demands. For those interested in pursuing their doctorate, a thesis option is available and encouraged. Reach out to the COB Graduate Programs Manager for more information.

Mission:

The mission of the Master of Science in Information Systems (MS-IS) degree program is to provide a relevant, high-quality education that develops learners’ decision-making skills in the productive and profitable utilization of computer information systems, preparing them for success in their careers and life-long learning.

Requirements:

To pursue this degree, learners are required to hold a baccalaureate degree and obtain acceptance to the College of Graduate Studies at Tarleton. Learners will need reliable Internet access, basic computer skills, ample time to dedicate to completing the required course content, and the desire to complete an advanced degree that can provide opportunities for career advancement. Refer to the college's Minimum Technology Requirements for more detailed information.

After an MS-IS applicant is admitted to the College of Graduate Studies, his/her transcript, application, essay, and test scores (if applicable) will be evaluated by the COB Graduate Programs Manager.

Before a learner completes 12 hours of graduate credit in the MS-IS program, the learner should contact the COB Specialty Master Programs Manager and request that an official degree plan be prepared. The learner may petition for changes in this degree plan at a later date, but these changes must be approved by the COB Specialty Master's Program Manager, Program Coordinator, and the Dean of the College of Graduate Studies.

Accelerated Program

The MS-Information Systems includes an accelerated option, allowing undergraduate learners to begin their graduate studies early and shortening their time to graduation. Interested learners should identify their interest in pursuing this option early in their program and work with their Academic Adviser to select the appropriate degree plan options:

  • BS-CIS: Accelerated CIS/MS Information Systems
  • BAAS-IT: Accelerated IT/MS Information Technology
  • BBA-MIS: Accelerated MIS/MS Information Systems

Learners in their final undergraduate semester, should work with the COB Graduate Programs Manager to complete the Graduate Student Provisional Form, enabling them to register for their graduate classes. Learners who choose the accelerated option will, in their final semester, take BCIS 5311 plus an additional BCIS graduate elective, to serve as undergraduate electives and also begin work towards their graduate studies. Learners should also complete their application to the College of Graduate Studies during their final semester in preparation for admittance into the graduate program. Accelerated option details may be viewed below in each respective Program Requirements sections.

Master of Science in Information Systems

Required Courses
BCIS 5304Telecommunications for Managers3
BCIS 5307Systems Analysis for Managers3
BCIS 5311Managing Information Systems3
BCIS 5316Applied Database Management3
BCIS 5351IT Project Management3
BCIS 5392Business Intelligence Systems3
BCIS 5381Strategic Information Systems3
Total Hours21
Additional Required Courses for Concentrations
Non-Thesis
BCIS 5000 Level Electives15
Total Hours15
Thesis/Research
BCIS 5000 Level Electives9
BCIS 5388Thesis3
BCIS 5388Thesis3
Total Hours15

Academic Appeals Process

In accordance with Tarleton State University policy, the College of Business hereby adopts the following as its procedure for academic appeals. Each learner encountering a grievance, academic in nature, follow the procedures for filing an academic appeal found in the following policy:

Other Information

Return to Top of Page

Business Administration Courses

COBA 5100. Foundations of Management. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

Framework of the functions and development of management practice. Emphasis on management roles and approaches, applied ethics, and leadership of others in a dynamic, global environment. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Programs.

COBA 5101. Foundations of Accounting. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

This course presents the foundational principles of accounting to graduate students without a previous foundation. Students will be introduced to the basics of bookkeeping, the accounting cycle, financial statement generation, and basics of interpretation of financial statements. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

COBA 5102. Foundations of Finance. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

Introduction to financial concepts with a corporate finance perspective: calculation and interpretation of financial ratios, time value of money (TVM), valuation of corporate bonds. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees. Prerequisite: Recommendation: Foundations of Accounting or equivalent, and Foundations of Economics or equivalent.

COBA 5103. Foundations of Statistics. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

Introduction to statistics and probability including: Methods of sampling, classifying, analyzing, and presenting numerical data; frequency distribution, averages, dispersion, times series analysis, correlation, and forecasting for business purposes May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

COBA 5104. Foundations of Economics. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

An integrated survey of both microeconomics and macroeconomics. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

COBA 5105. Foundations of Marketing. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

This course introduces the principles and concepts of the design, distribution, pricing, and promotion of goods, services, people, places, and causes offered by profit-seeking and non-profit organizations. It also examines both national and international markets and includes an application of the legal and ethical constraints on the marketing field. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

COBA 5301. Foundations of Accounting. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

The first component of this course presents the foundational principles of accounting to graduate students without a previous foundation. The second component of this course presents the foundational principles of statistics for graduate students without a previous foundation.

COBA 5302. Foundations of Economics and Finance. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A foundational course in economics and finance for those students without sufficient preparation. The first component will present the basics of economics. The second component will present the basics of finance.

COBA 6101. Foundations of Accounting. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

This course presents the foundational principles of accounting to graduate students without a previous foundation. Students will be introduced to the basics of bookkeeping, the accounting cycle, financial statement generation, and basics of interpretation of financial statements. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

COBA 6102. Foundations of Finance. 2 Credit Hours (Lecture: 1.5 Hour, Lab: 0 Hours).

Introduction to financial concepts with a corporate finance perspective: calculation and interpretation of financial ratios, time value of money (TVM), valuation of corporate bonds. May be required for admission to Graduate Business Programs. May not be used as credit toward Graduate Business Degrees.

Business Computer Information Systems Courses

BCIS 5086. Problems. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 1-3 Hours).

This course offers students the opportunity to study CIS topics and perform research within the student's area of interest as directed by the responsible professor. May be repeated as topics vary for a maximum of 6 semester hours. Prerequisite: Approval of the department head.

BCIS 5090. Selected Topics in BCIS. 1-3 Credit Hours (Lecture: 1-3 Hours, Lab: 0 Hours).

An examination of various topics in the Computer Information Systems area with focus on current and recent developments. May be repeated as topics vary. Prerequisite: Approval of department head.

BCIS 5304. Telecommunications for Managers. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Examines the management and utilization of data communication technologies including technical components, configurations, applications, protocols, legal issues, software and management issues, Local Area Network (LAN) technologies, and security issues. Prerequisite: BCIS 5311 or Approval of Department Head.

BCIS 5307. Systems Analysis for Managers. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Investigates and compares various analysis approaches for application automation while highlighting management considerations for planning and developing automated systems. Systems life cycle models and case studies are used. Prerequisite: BCIS 5311 or Approval of Department Head.

BCIS 5311. Managing Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies the management and use of information and technology as a resource to create competitive businesses, manage global operations, provide useful products and quality services to customers, whether public or private. Examines information systems management, intellectual property, privacy, organizational and societal impact, legal issues, ethics, security issues, decision making, strategic information systems, and management and organizational support systems.

BCIS 5316. Applied Database Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Examines the objectives and methodologies of database management. Topics include data models, database design, data dictionaries, fourth generation programming languages, data integrity, security, and privacy. Students use a commercial database. Prerequisite: BCIS 5311 or Approval of Department Head.

BCIS 5317. Special Topics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of various issues, products, and technology current to computer information systems. May be repeated once for credit as topics vary. Prerequisite: Varies with topic.

BCIS 5318. Quantitative Concepts in Computing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An examination of measurements related to software projects and applying measurement techniques to information technology related problems. Analyses of programs and selected algorithms are performed. A statistical program will be used to analyze data.

BCIS 5319. Decision Support Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies the use of decision support systems within organizations to support operational decisions. Explores the various systems used to collect, store, and analyze data, as well as systems to support collaborative decision making. Examines current topics within the field of decision support including: managerial decision models, collaborative decision environments, and knowledge management.

BCIS 5320. Seminar on Computer Based Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Topics will vary according to timeliness and special needs. May be repeated once for credit as topics vary.

BCIS 5349. Topics in Programming. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Develops programming proficiency in a modern programming language. Students complete many programming assignments to achieve necessary knowledge and skills. May be repeated once for credit as topics vary. Prerequisite: Approval of instructor.

BCIS 5351. IT Project Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Studies the genesis of project management and its importance to improving the success of information technology projects. Project management concepts and techniques are emphasized, and students are required to apply these concepts by working on a group project as a project manager or active team member. Prerequisite: BCIS 5311 or Approval of Department Head.

BCIS 5360. Multimedia Application Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Theory and application of the multimedia application development process. A review of the principles of user interface, design, graphic design, and interactivity including the appropriate application of these principles to multimedia will be conducted. Students will explore computer-based multimedia development tools and their use in the creation of various types of multimedia applications. The planning, design, production, and evaluation of interactive multimedia projects for delivery through a variety of media will culminate the course of study.

BCIS 5365. Multimedia: Web Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Theory and application of the multimedia application development process of the creation of web-based authoring and scripting tools and their use in the creation of various types of web-based projects. The planning, design, projection, and evaluation of interactive web-based projects for delivery through a variety of media will culminate the course of study.

BCIS 5366. Human Computer Interaction. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of the principles of human computer interaction including planning, design, and testing of effective application interfaces. Review of current literature in the field and its application to improving the interaction between people and computers.

BCIS 5368. Topics in Multimedia. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of issues, theory, and application of current technology specific to multimedia development.

BCIS 5379. The Technology of E-Business. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

A study of the technical and business considerations for creating and operating an electronically based business. Students will study the environment from an operational and legal perspective, analyze the technologies available and implement an e-commerce project integrating database, web pages, and script languages.

BCIS 5380. E-Business Application Development. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course examines issues related to supporting a business that uses the Internet and other on-line implementations. The course operates in a team environment simulating a business organization and requires the team develop and implement database and Internet technologies.

BCIS 5381. Strategic Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course examines the strategic use of information systems within organizations to leverage their use for competitive advantage. The course explores the job market, develops research and problem-solving skills, and refines presentation skills. Prerequisites: BCIS 5304, BCIS 5307, BCIS 5311, BCIS 5316, BCIS 5351, and BCIS 5392 or Approval of Department Head. NOTE: BCIS 5392 may be taken concurrently.

BCIS 5388. Thesis. 1-6 Credit Hours (Lecture: 1-6 Hours, Lab: 0 Hours).

Scheduled when the student is ready to begin the thesis. No credit until the thesis is accepted. Prerequisite: BCIS 5351, consent of major advisor or approval of department head.

BCIS 5392. Business Intelligence Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Develops research skills related to the reactive and proactive use of data to analyze business decisions. Business environmental and internal data sets will be designed using data warehousing techniques. Students will use datamining, text mining, OLAP, or analytics used to improve decision making. Prerequisites: BCIS 5311 and BCIS 5316 or Approval of Department Head.

BCIS 5395. Research Project with Laboratory. 3 Credit Hours (Lecture: 1 Hour, Lab: 5 Hours).

Independent study course in specific areas of Information Systems. May be repeated for credit once when topics change. Prerequisites: Approval of department head. Lab fee $15.

BCIS 5398. Research Methods in Information Systems. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course examines timely topics related to computer-based systems. The course develops research skills, problem-solving skills, applies the scientific method, refines presentation skills, and promotes team involvement. The course operates in a distributed team environment using the Internet as its communication vehicle. Prerequisites: BCIS 5304, BCIS 5307, BCIS 5311, BCIS 5316, BCIS 5351, and BCIS 5392 or Approval of Department Head. Students can be concurrently enrolled in BCIS 5392 while taking BCIS 5398.

BCIS 5399. Internship. 3 Credit Hours (Lecture: 1 Hour, Lab: 8 Hours).

Supervised work experience in an information technology-related position with a public or private organization. May be repeated for a total of 6 hours credit. Prerequisite: 6 semester hours of prefix BCIS courses or equivalent and approval of internship coordinator or department head. Field experiences fee $50.

Marketing Courses

MKTG 5086. Problems. 1-3 Credit Hours (Lecture: 0 Hours, Lab: 1-3 Hours).

This course offers students the opportunity to become acquainted with current research being conducted within the student's area of interest; directed reading of a number of sources selected in concert with the student's professor. Prerequisite: Approval of department head.

MKTG 5302. Services Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

An understanding of the unique characteristics of services industry, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools. Prerequisite: COBA 5105 or department head approval.

MKTG 5303. NonProfit & Public Sector Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course will examine the role and application of marketing in public and nonprofit settings. The course focuses on a conceptual understanding of the marketing discipline and marketing processes and shows how basic concepts and principles of marketing are applicable to public and nonprofit organizations.

MKTG 5308. Marketing Strategy. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Study of the planning and coordination of marketing functions specifically related to product, pricing, promotion, and distribution strategies. Includes case analysis and presentation of results.

MKTG 5312. Sales Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course provides an understanding of how selling is critical to the success of marketing and business. Course topics include, selling principles & techniques, understanding of the ethical perspective of selling, tasks and roles of the sales manager, the management of sales professionals within an organization, developing effective ways of communications, improving sales knowledge, customers, products, and technology, determining the prospect, planning and executing the sales calls, determining the most effective ways of presentations, handling sales objectives, closing and follow up activities. The emphasis will be on building long-lasting relationships with customers through the systematic analysis and solution of customers' problems. Prerequisite: N/A.

MKTG 5315. Marketing Research. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Provide a fundamental understanding of marketing research methods. Familiarizes students with the accurate, objective, and systematic gathering, recording, and analyzing of data about problems relating to marketing goods and services. Emphasis will be on the interpretation and use of results rather than on the mathematical derivations. The course focuses on helping students recognize the role of systematic information gathering and analysis in making marketing decisions, and develop an appreciation for the potential contributions and limitations of marketing research data. Prerequisite: COBA 5103, COBA 5105 (COB Leveling) or department head approval.

MKTG 5316. Advanced Consumer Behavior. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course will blend theories and applications of consumer behavior in marketing. Students are expected to adopt an integrative theoretical approach by incorporating psychological, social, cultural, and ethnic factors in the process of analyzing consumer-related marketing cases and offer viable solutions. This course will offer insights into how consumers decide, evaluate, and repurchase, how they direct their attention and form perceptions, and how they learn and change in a myriad of consumption contexts. The course will also create opportunities for students to analyze marketing cases via lens of consumer-centric theoretical frameworks. The course will guide students to integrate these frameworks in the process of investigating consumer issues and generating well-supported interventions to these issues. Prerequisite: COBA 5105 or department head approval.

MKTG 5320. Digital Marketing and Analytics. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course provides unique and hands-on projects from interactive platforms. Students utilize the concepts of digital marketing and applies them into applicable projects. This course creates opportunities for students to identify the function of analytics by creating, promoting, and positioning an online presence in order for them to operate in digital, marketing, or eCommerce organizations. This course assists students to understand the Digital Marketing terminology, social media marketing, paid search, search engine optimization applying to market segmentation, promotions, and specifically targeting that is frequently utilized in Digital Marketing.

MKTG 5323. Sports Marketing. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course introduces an overview of various aspects of sports marketing and the application of basic principles of sports marketing. It examines the world of sports as a business and will focus on attracting the ultimate customer...sports fans...in an increasingly competitive, fragmented and global service. Students will gain a deeper understanding of sports marketing through examination of the sport marketing mix of product, price, place, and promotion. Students will study current opportunities and threats facing sports and entertainment properties and trends that may impact the future of sports and its various audiences.

MKTG 5330. Brand Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course takes a consumer-centric approach to explore such questions with the goal of identifying the ingredients for building and managing inspired brands, where brand is defined as “a reputation” – departing from traditional perspectives of brand. Branding is both an art and a science, thus few branding situations have a definitive, unqualified answer as to the “right” strategy or “best” marketing approach. In this course, students are provided with insights into how profitable brand strategies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.

MKTG 5340. New Product Management. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Product innovation is one of the most important components in the market orientation. Most of the product/service ideas fail during, before, and after the prototype/process development stage. Although innovativeness is one of the marketing concept elements, it may be hard to reach due to the challenges in the new product procedures. This course focuses on the process whereby innovators solve consumer problems by creating new products or services. Course topics include strategic elements of product development, the new product process, opportunity identification for new products, new product idea development, concept evaluation, and testing, product protocol, designing, development, and evaluation of the final product, product launching.

MKTG 5350. Advertising Strategy. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

This course is designed to introduce the promotional strategy portion of the marketing mix. The emphasis will be on the role of advertising in the integrated marketing communications (IMC) of an organization. Attention will be given to various IMC tools used in contemporary advertising campaigns. Examination of the process by which advertising strategies are planned, developed and executed as well as the various factors and considerations that influence this process will be a focus, as well as an understanding of advertising from the broader IMC perspective. Prerequisite: COBA 5105 or department head approval.

MKTG 5354. International Marketing. 3 Credit Hours (Lecture: 4.5 Hours, Lab: 0 Hours).

A global approach to the study of comparative marketing systems, including economic, social, technological, governmental, and political environments as they affect international marketing operations. Graduate students will be required to complete an extensive research project in addition to other course requirements.

MKTG 5389. Global Marketing Practices. 3 Credit Hours (Lecture: 4.5 Hours, Lab: 0 Hours).

A study of basic international business concepts, cultural literacy, and discipline specific content are then applied to practical experiences and activities in the foreign county visited. A study abroad at the student¿s expense is required. Graduate students will be required to complete an extensive research project in addition to other course requirements. Student may complete a maximum of six hours of COBA sponsored study abroad toward degree completion. Prerequisites: Admission into a COBA graduate program and permission of the instructor.

MKTG 5391. Marketing Seminar. 3 Credit Hours (Lecture: 3 Hours, Lab: 0 Hours).

Selected topics of current importance to marketing. May be repeated for credit when topics vary.

Dr. Robert Pellegrino
Department of Marketing and Computer Information Systems
Business Building, Room 159
Box T-0170
Stephenville, Texas U.S.A. 76402
2549689047
pellegrino@tarleton.edu
www.tarleton.edu/mcis

Professors

  • Jones, Dr. Dennis
  • Schuessler, Dr. Joseph H.
  • Schultz, Dr. Leah
  • Shao, Dr. Chris

Associate professors

  • Hsu, Dr. Chun-Kai "Tommy"
  • Kilic, Dr. Ceyhan
  • Pellegrino, Dr. Bob
  • Wu, Dr. Yi-Chia

Assistant professors

  • Chen, Dr. Aray
  • Senn, Dr. Will
  • To, Dr. Rita

Visiting Instructor

  • Whitson, Ms. Tara

Adjuncts

  • Holland, Ms. Jana
  • Rasmussen, Mr. Clay
  • Shaw, Mr. Cory